tag:blogger.com,1999:blog-26560423226180327752024-03-20T13:32:33.368-07:00Print ZombieUnknownnoreply@blogger.comBlogger242125tag:blogger.com,1999:blog-2656042322618032775.post-36503106501101039382010-01-21T05:13:00.000-08:002010-01-21T05:17:00.662-08:00newspapers and magazines ain’t dead yet…<object width="400" height="225"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8217311&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ffffff&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=8217311&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ffffff&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><p><a href="http://vimeo.com/8217311">Mag+</a> from <a href="http://vimeo.com/bonnier">Bonnier</a> on <a href="http://vimeo.com">Vimeo</a>.</p>This conceptual video is a corporate collaborative research project<br />initiated by Bonnier R&D into the experience of reading magazines on<br />handheld digital devices. It illustrates one possible vision for<br />digital magazines in the near future. The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated<br />features of printed magazines.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-78828359555818955402009-08-27T13:39:00.000-07:002009-08-27T13:41:52.707-07:00They went and did it.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVYj5l4m3jsUZBralYN4XTScl_eFBgEk9jT4gHJ8NlsvWdwSe2oY63J1fhYAjid31WimsHTXfzxsJNGnzoqMDb_chK3jBISfFwtUCBRVtCKpipvPCJokKLCjbbzJwnsA8wOzYOELbgyrY/s1600-h/beforeandafter_4103.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 134px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVYj5l4m3jsUZBralYN4XTScl_eFBgEk9jT4gHJ8NlsvWdwSe2oY63J1fhYAjid31WimsHTXfzxsJNGnzoqMDb_chK3jBISfFwtUCBRVtCKpipvPCJokKLCjbbzJwnsA8wOzYOELbgyrY/s320/beforeandafter_4103.jpg" alt="" id="BLOGGER_PHOTO_ID_5374746483486446274" border="0" /></a><br />Ikea changed its overall font. After 50 years of Futura, they've gone over to the dark side and have begun using Verdana. <a href="http://typophile.com/node/61222">The typography fanboys and girls are most upset</a>.J.D. Mowathttp://www.blogger.com/profile/08496827197183220889noreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-42034351458077699812009-08-18T06:17:00.000-07:002009-08-18T06:19:17.063-07:00Bounty "Big spills"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSyfGR_SDoOSvEzkDTBJo1IY6JnBa2s7bIAeMexcDWrHi0-coOrD3V5TVFn0ogbx1mGsvnpT2dhKGB6s14qGk0w-QaHrlImBQ7wMd99RWtMoGpk15Asnjrqlh0KFHtjH2BsKdlv-DeB1w/s1600-h/BountyBigSpills.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSyfGR_SDoOSvEzkDTBJo1IY6JnBa2s7bIAeMexcDWrHi0-coOrD3V5TVFn0ogbx1mGsvnpT2dhKGB6s14qGk0w-QaHrlImBQ7wMd99RWtMoGpk15Asnjrqlh0KFHtjH2BsKdlv-DeB1w/s320/BountyBigSpills.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5371292678787809346" /></a><br /><br />What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-70962483274274944792009-08-18T06:03:00.000-07:002009-08-18T06:15:02.593-07:00Terminix "Roach"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtb4CSiJuRc0jyA1VHBXiPkfJDt-EMaqJyoam16_4FaJgowCO3a8ZsLjRtTpos0XjHE9uXD7dMxRtpSpXPz8altZGe5KjfN7eYNc2Pr4JXpLUzdektYzjmeyOM-Kqwc4CAkAx6uqUVJnw/s1600-h/TerminixRoach.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 311px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtb4CSiJuRc0jyA1VHBXiPkfJDt-EMaqJyoam16_4FaJgowCO3a8ZsLjRtTpos0XjHE9uXD7dMxRtpSpXPz8altZGe5KjfN7eYNc2Pr4JXpLUzdektYzjmeyOM-Kqwc4CAkAx6uqUVJnw/s320/TerminixRoach.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5371291583645345986" /></a><br /> <br />All it takes is a small crack for a cockroach to enter your home.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-36328967365384815632009-08-18T05:45:00.000-07:002009-08-18T05:53:52.104-07:00BC Adventure Survival Training "Business Card"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipEadctj60oM9SkOGL2HhpPLrDX8sOCX3b_coHf8LWX81Xowr6g3HYYRjCcJb0YIUkW9pDknlhzlUkzxg5hDY6IyqskPABgeqyHpCjMiv1KZU23EKzD92DbJCJWb3aO5x8fk14lXhTQBs/s1600-h/beefjerkeybusinesscard.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 194px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipEadctj60oM9SkOGL2HhpPLrDX8sOCX3b_coHf8LWX81Xowr6g3HYYRjCcJb0YIUkW9pDknlhzlUkzxg5hDY6IyqskPABgeqyHpCjMiv1KZU23EKzD92DbJCJWb3aO5x8fk14lXhTQBs/s320/beefjerkeybusinesscard.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5371284547403488578" /></a><br /><br />The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-2656042322618032775.post-23343127763630973052009-07-06T06:27:00.000-07:002009-07-06T06:28:45.131-07:00IKEA "Home furnishing liner"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDfmR1gR7Hc7I7cccUurPfCo-oZVY461IAfKrpGFLgakPnireaL8N8fI8d3X-GGT08R5Onx8A27SxcNzmbj2EQ-7s38yKSbtcEm8SPQWpiJMP0Va0IAHsjWgoYgAt5vQGBG7hefEvz9U/s1600-h/Afbeelding_11.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVDfmR1gR7Hc7I7cccUurPfCo-oZVY461IAfKrpGFLgakPnireaL8N8fI8d3X-GGT08R5Onx8A27SxcNzmbj2EQ-7s38yKSbtcEm8SPQWpiJMP0Va0IAHsjWgoYgAt5vQGBG7hefEvz9U/s320/Afbeelding_11.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5355338523872667138" /></a><br />Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. They hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents “From the place to sleep To home to enjoy”. TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers. Bronze Cannes Lions Outdoor Winner.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-60694079119078972782009-07-06T06:17:00.000-07:002009-07-06T06:18:23.882-07:00Road Safety "Bleeding Billboard"<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/uMV2is6oy_U&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uMV2is6oy_U&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Rain changes everything. Please drive to the Conditions.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-42521188183618987462009-07-06T06:12:00.000-07:002009-07-06T06:14:06.534-07:00IKEA "Staircase Drawer"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_7C12rgfsH5dXJBYP0Ze-x_IFZEfyHIPpoEnBPMN7ka5K01PwofvfXv3zhzIisqzoNbv6JLdC_kLYFtNg6s4NtgP9XB-kuU8FrRcFd2mxOOADuZ9B4acVBsNh0RAJfCSjnMOUNUoK2s/s1600-h/Afbeelding_12.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 211px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_7C12rgfsH5dXJBYP0Ze-x_IFZEfyHIPpoEnBPMN7ka5K01PwofvfXv3zhzIisqzoNbv6JLdC_kLYFtNg6s4NtgP9XB-kuU8FrRcFd2mxOOADuZ9B4acVBsNh0RAJfCSjnMOUNUoK2s/s320/Afbeelding_12.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5355334647680672434" /></a><br />The objective of the communication was to highlight IKEA’s innovative ways to save space. The idea presents IKEA store’s main staircase as a chest of drawers with everything inside neatly organised, highlighting the efficient use of space in an impactful and larger-than-life manner. Bronze Cannes Lions Outdoor Winner.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-41454111391975596482009-07-06T05:44:00.000-07:002009-07-06T05:48:46.539-07:00Standard Bank "Home improvement envelope"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcZJ-7RXYVzh1sY0aCnxjcMyMWGDPYPnMo7MvroZ71cJ5V87MKUwThWITOwXNyAhbJa-xpPZy5PIaqnLjRN0Mk_GRWO7faVzy3eaJ2ypnuzzZkoTz6tdGn6fOXvDOeveYDi4vY32zq4U0/s1600-h/standardHomeImprovement.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcZJ-7RXYVzh1sY0aCnxjcMyMWGDPYPnMo7MvroZ71cJ5V87MKUwThWITOwXNyAhbJa-xpPZy5PIaqnLjRN0Mk_GRWO7faVzy3eaJ2ypnuzzZkoTz6tdGn6fOXvDOeveYDi4vY32zq4U0/s320/standardHomeImprovement.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5355328124019220034" /></a><br /><br />With a limited budget, Standard Bank requested a direct mail piece that would communicate the benefits of Access Bond to its current clients with existing home loans. Acces Bond gives clients access to the equity available in their bond. The money can then be tranferred into an Access Living card and used for a range of things, from home improvements to holidays. Using a simple envelope they conveyed the benefits of Access Bond to the recipient quickly and easily by using beuatiful illustration. As soon as the envelope is opened an additional room/level is added to the roof of house demonstrating the benefit of Access Bond in an immediate and visual way. Clients who received the mail were engeged and the unusual design on the envelope encouraged them to open the communication.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-89048280731865168172009-06-24T05:55:00.001-07:002009-06-24T05:56:25.844-07:00Lübbe & Co "Paper handkerchief book"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisY4rx-1MgeLi43BEogZEGfE6GZA-X9nnf5mbhdau4SODnVLfWVVeCUG54YKApaPBdBpJ4SChjjvlgLkGFARE0nBH5HiV2hyphenhyphenMSlQVIGpbaDkdBM5dXIKXcOifIqLFnrlTSLHNc9GqUmSw/s1600-h/Afbeelding_14.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 220px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisY4rx-1MgeLi43BEogZEGfE6GZA-X9nnf5mbhdau4SODnVLfWVVeCUG54YKApaPBdBpJ4SChjjvlgLkGFARE0nBH5HiV2hyphenhyphenMSlQVIGpbaDkdBM5dXIKXcOifIqLFnrlTSLHNc9GqUmSw/s320/Afbeelding_14.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5350877140232560130" /></a><br /><br />Bastei-Lübbe Verlag is the largest publisher of sappy romance novels in the German-speaking countries. One of its most prominent authors is best-selling American author Sasha Lord. Due to her enthralling romantic adventure novels, Sasha Lord has become one of the most successful international best-selling authors of her genre. “Across a Wild Sea”, yet another promising title from the Bastei-Lübbe publishing house, came out at the beginning of 2009. To promote the title, their customer wanted to have an extraordinary campaign that would do justice to the love story and significantly increase the number of pre-release orders. The number of people who read sentimental literature is very large – as is the number of titles competing for space on the market. In spite of this, Sasha Lord has over the course of the years written her way into readers’ hearts and defended her title as a best-selling author. Her readership and their expectations of her are enormous. So the most obvious thing to do was give readers what they want: emotions. With this promotional concept, they want to let the target audience know without a doubt that this title is best-selling author Sasha Lord’s most emotional work yet. The way that an excerpt of the material was presented was a good clue as to the tear-filled content of the novel: the first chapters of the tear-jerking book were printed as an exclusive preview on paper handkerchiefs. At first the weight and look of the excerpt makes it seem just like the real version of the book. Upon opening the hardcover however, the reader realises that a box of tissues is hidden inside the book. The pages of this box have the first chapter of the novel printed on them. This “pocket-handkerchief book” in a tissue box was sent to 200 publisher’s dealers and about 300 loyal readers. The response of regular readers addressed before publication was gigantic. 70% ordered the book directly from the publisher even before the official sales launch. The eye-catching advertising campaign caused sales to reach the level forecast for the whole month of January in just the first week! Bronze Cannes Lions Direct Winner.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-67918128784352147572009-06-24T05:27:00.000-07:002009-06-24T05:29:21.247-07:00Adidas "Adithread"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh19McDadFFo7HNcW1eIBUKOG4CifSCWSQCkYnFVTaZW6PpyI4lr5HIpx_gSIbynsQH1nW3SyTSx2V-CGnt-90v0xJUZ4YroXs53vxtF5rDGNdGSeLJQs9aEV07cfum8l7EKLRQnx-czNY/s1600-h/Afbeelding_3.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 225px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh19McDadFFo7HNcW1eIBUKOG4CifSCWSQCkYnFVTaZW6PpyI4lr5HIpx_gSIbynsQH1nW3SyTSx2V-CGnt-90v0xJUZ4YroXs53vxtF5rDGNdGSeLJQs9aEV07cfum8l7EKLRQnx-czNY/s320/Afbeelding_3.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5350870088800766386" /></a><br /><br /> <br />In 2007 the Adidas sponsored All Blacks suffered the most unexpected defeat at the Rugby World Cup. The challenge was to reconnect a disillusioned fan base with the team and strengthen Adidas’ brand position in the process. To do this they needed an idea that would get fans closer to the All Blacks by registering their support in a new, innovative and disruptive way. The insight was that the strength of the fans relationship was in the enduring power and legacy of the All Black jersey. The promotion was an integrated campaign where the jersey itself became message and medium. An interactive promotion invited fans to sign a virtual jersey thread. In a world first they then used nanotechnology to imprint the names on to a real thread to be sewn into the captains jersey. Alongside this was a unique chance for babies born on a 2008 test match day to be gifted a special All Blacks jersey, capturing a new generation of fans. The campaign took on a life of its own generating blog stories around the world and over 25,000 google results. The New Zealand media ran the campaign as the lead story in the primetime news bulletins and it made the front section of the major metropolitan newspapers. The website generated traffic from over 150 countries. 68% of NZ babies born on test match dates claimed their special jersey. Interest in the All Blacks was restored with research showing 18% more fans expressing interest. Ultimately, almost 10,000 fans got to have their name nano-imprinted into a piece of All Black history. Never before had sports fans had such an interactive and tangible way in which to become a part of their favourite team. The promotion would literally stitch the fans into adidas product and All Black history, deepening the relationship between the fans, adidas product, and All Blacks team. Additionally, they were giving the new generation of fans a special memory and affinity for the adidas brand they would carry with them for the rest of their lives. Gold Cannes Lions Promo Winner.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-79974481351853038512009-06-16T05:36:00.000-07:002009-06-16T05:53:40.936-07:00Fiat 500C "Happy Drive"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf-JpOsutiIl8JDXEU8x1vvxdduzshwrzYdZ4F1tkIDGjnN276rDjOjQJ7K3GozZG_s029go6YHyriWtGCoiBA_Pba9DLgvRfloebN6XllGQc-9J9551Xbvq_VQKjEZuVSjwe1jIF2_Tk/s1600-h/500view.jpg"><img id="BLOGGER_PHOTO_ID_5347903983263281842" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 186px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf-JpOsutiIl8JDXEU8x1vvxdduzshwrzYdZ4F1tkIDGjnN276rDjOjQJ7K3GozZG_s029go6YHyriWtGCoiBA_Pba9DLgvRfloebN6XllGQc-9J9551Xbvq_VQKjEZuVSjwe1jIF2_Tk/s320/500view.jpg" border="0" /></a><br /><br />Fiat 500 was launched yesterday in France with an unnusual test-drive: using Google Street View, it's possible to drive it around Paris, London, NY an other cities.<br /><br />Check the site here:<br /><a href="http://www.fiat500c.fr/explorer/">Fiat 500C Test Drive </a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-34290243695961179452009-06-16T05:34:00.000-07:002009-06-16T05:36:33.748-07:00Sexy Clube "The Don't Get Caught Mirror"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsAuBbup6V4ItLM9akLfA5DcSxwtzuu7s-gzU_ByBoRszIkUpBvu_24aBzGyKq7Izy2hzozAYREWh60dxdV-ewbPZa_APA7dYGpOclXMDfbmwU-GWcPjVXvMjeApCo7-eiNSlDKb20vh8/s1600-h/sexyclube.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsAuBbup6V4ItLM9akLfA5DcSxwtzuu7s-gzU_ByBoRszIkUpBvu_24aBzGyKq7Izy2hzozAYREWh60dxdV-ewbPZa_APA7dYGpOclXMDfbmwU-GWcPjVXvMjeApCo7-eiNSlDKb20vh8/s320/sexyclube.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5347903380110844642" /></a><br />Sexy Clube, one of Brazil's top adult entertainment websites, wanted customers to renew their annual subscription. They developed a rearview mirror that fits the computer monitors and delivered it to their customers at home. This solved a major issue in their lives: to get gaught when watching adult content. Sexy Clube's contact center received hundreds of emails with compliments and thankful messages. Besides that, many blogs mentioned this as an innovative way of reaching adult content consumers. The number of resubscribers raised 23% compared to the same month of the year before.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-13994026980770843502009-06-16T05:28:00.001-07:002009-06-16T05:31:25.059-07:00Grey "Lite"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEpMiBRky_0BuqbG3GeGQ6eGJ9LgNGgcaQkUyXAzaeyBHMUFahGgekL0KEMIgdR1Bc38yRNTf97LDRvFN4jTS65GxzdDxTa-ZTxBKhMAcgnUgydvr7QHufMDRV08zM0xXjoGyXqueASXQ/s1600-h/greylitedm.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEpMiBRky_0BuqbG3GeGQ6eGJ9LgNGgcaQkUyXAzaeyBHMUFahGgekL0KEMIgdR1Bc38yRNTf97LDRvFN4jTS65GxzdDxTa-ZTxBKhMAcgnUgydvr7QHufMDRV08zM0xXjoGyXqueASXQ/s320/greylitedm.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5347901667361728242" /></a><br /><br />Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website. The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam. To reflect the philosophy that good things can come in small packages, the service is launched with a website www.greylite.nl so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-1425894904730472742009-06-16T05:22:00.001-07:002009-06-16T05:27:09.282-07:00Nissan "Cinema Ceiling"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy4nqnKwRTKiEAB4MslRxxQNKg_-SPt83z6I-LXvYRV2rVaXD5UeTUq4FtRSVLKv1WYGe4bOyvIPBPi5YYbB3Lh29KZoeUU1Ag_vmtVDB8IvSZSRFk_I4el7pMmIth2F9BSeFG6Z6pha8/s1600-h/Nissan-Ceiling-Board.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy4nqnKwRTKiEAB4MslRxxQNKg_-SPt83z6I-LXvYRV2rVaXD5UeTUq4FtRSVLKv1WYGe4bOyvIPBPi5YYbB3Lh29KZoeUU1Ag_vmtVDB8IvSZSRFk_I4el7pMmIth2F9BSeFG6Z6pha8/s320/Nissan-Ceiling-Board.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5347900771080505570" /></a><br /> <br />Nissan required a regional tool in order to increase the numbers of testdrives for its Nissan Micra C+C Convertible and by doing so increase the sales volume as well. In order to get the right feeling of driving a convertible they went to a place where their audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn't just shown on the cinema screen but un the cinema ceiling. By doing so they were certain to deliver the right message at the right moment: "convertible-feeling for everyone!" An increase in Nissan Micra C+C test drives by 19.2%Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-51260531970962045562009-06-16T05:11:00.000-07:002009-06-16T05:13:16.052-07:00Victoria Bug Zoo.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_olXM3MSWTlej5WykvygeuUgJYJgUcNqVuCY446_1yhkMMvljiqGgg9HNw5Kt6KbUb2VkMDC3FBg5pTRQguETOAyI73Al9OZrRrVYf5r3aAgpYaC_YU8VaegTovC9CLko84-5rS1xgvg/s1600-h/Afbeelding_3.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 217px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_olXM3MSWTlej5WykvygeuUgJYJgUcNqVuCY446_1yhkMMvljiqGgg9HNw5Kt6KbUb2VkMDC3FBg5pTRQguETOAyI73Al9OZrRrVYf5r3aAgpYaC_YU8VaegTovC9CLko84-5rS1xgvg/s320/Afbeelding_3.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5347897372199955906" /></a><br /><br />The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-65064941359745012002009-06-10T05:26:00.000-07:002009-06-10T05:27:59.458-07:00Neotel "The physical e-mail"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtNzxhjNFV0tBcUqysE1TgkhHEGm3wxj2pB8pp70_AlPRTqPBV7UbjWDED2bpn2wIrGgrVS8OuVIEIi_DPCfSf5B4NUlV5wpclyYLBRiH2F5J_h2NlQKe7Gn3GEZMUBfc7zFECcp8xyyM/s1600-h/NeotelMailerBoard.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtNzxhjNFV0tBcUqysE1TgkhHEGm3wxj2pB8pp70_AlPRTqPBV7UbjWDED2bpn2wIrGgrVS8OuVIEIi_DPCfSf5B4NUlV5wpclyYLBRiH2F5J_h2NlQKe7Gn3GEZMUBfc7zFECcp8xyyM/s320/NeotelMailerBoard.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5345674594356433202" /></a><br /> <br />Using standard envelope direct mailing, they needed to interest a potential consumer base of 1,000 small to medium enterprises in a new and faster internet offering from Neotel. But how do you effectively sell new technology using good old standard postage? Instead of looking at flat mailing as a restrictive medium, they decided to take advantage of the medium's primary shortcoming - it takes days to reach its target audience. So that became the idea: Let's create an e-mail that takes days to arrive so as to illustrate just how slow their competitors are. Then sell Neotel as the faster solution.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-52586670566849260952009-06-10T05:23:00.000-07:002009-06-10T05:26:02.168-07:00Wordsworth Books "3D flyer"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRtjiMGpBKq7lL2Gi6FmvF_a21RlIfOfls4hLod4wwD5ySZi1VJshzD0iZxTcryp6dqNTlJT0i-UaYGbNKgfyt8RaOEplh2bgmUKFJYZuljPyoNPb0wgndV0jijD4uOvyPYR2bssNq_Kg/s1600-h/wordsworth3dflyer.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRtjiMGpBKq7lL2Gi6FmvF_a21RlIfOfls4hLod4wwD5ySZi1VJshzD0iZxTcryp6dqNTlJT0i-UaYGbNKgfyt8RaOEplh2bgmUKFJYZuljPyoNPb0wgndV0jijD4uOvyPYR2bssNq_Kg/s320/wordsworth3dflyer.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5345674053684108978" /></a><br />Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client's store in the mall, they handed out flyers to consumers, wich were "torn out pages" from Wordsworth books, that when held up to the Macs' webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-37660054899437529852009-06-10T05:20:00.000-07:002009-06-10T05:23:40.868-07:00Save Our Seas "Warning"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjZJ39k9D2vTfBMvm9E6SXMRftazx1SuTSXGBWOrddCc6A0EN9nOtkLBTXlPozavwyGBavAoK9F4boTnLnJDQ-eC4v_IJQ0UFlHZ10F_7Uhho4lmOHyi4lTwNT0xktVjaod9PCFWTOr9Q/s1600-h/SOSSharkWarning.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjZJ39k9D2vTfBMvm9E6SXMRftazx1SuTSXGBWOrddCc6A0EN9nOtkLBTXlPozavwyGBavAoK9F4boTnLnJDQ-eC4v_IJQ0UFlHZ10F_7Uhho4lmOHyi4lTwNT0xktVjaod9PCFWTOr9Q/s320/SOSSharkWarning.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5345673518007684178" /></a><br /><br />100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed "backwards" so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-70970990106406031792009-06-04T06:07:00.000-07:002009-06-04T06:09:08.956-07:00Romani "Ecological Business Card"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVsSHPbmvDJcTXNO02LHLOOQzxcoYmlPbxCu2M7fHwjXpmitSGnWRf51p1Ayrv-uxH7igwo2yVNjxjP79f4SGOY-xtTSXn0qfYP8CHXnC7awAptRF0rtrF8_1KJ0RI8bbFRZjn0wXWVQ8/s1600-h/Afbeelding_1.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 211px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVsSHPbmvDJcTXNO02LHLOOQzxcoYmlPbxCu2M7fHwjXpmitSGnWRf51p1Ayrv-uxH7igwo2yVNjxjP79f4SGOY-xtTSXn0qfYP8CHXnC7awAptRF0rtrF8_1KJ0RI8bbFRZjn0wXWVQ8/s320/Afbeelding_1.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5343458628207189394" /></a><br /><br />Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then "recycle" anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new "business card" communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it's a piece of communication.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-36028565494830537312009-06-04T05:45:00.000-07:002009-06-04T06:07:01.920-07:00Memac Ogilvy "Recession business cards"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNJJCLSHDccCAoBtWTEDt0DSqB8ITK17wL2t_lLPS74VDqP4sLp2XCbRd10DBLCAu-nuKmFBWePguyXrfU6RKuJp1Yy0lGCG7_m62GdDMcjrpZUILLM2BPVrDCjb3CFzehfqwyvUPE9HQ/s1600-h/memacbusiness.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNJJCLSHDccCAoBtWTEDt0DSqB8ITK17wL2t_lLPS74VDqP4sLp2XCbRd10DBLCAu-nuKmFBWePguyXrfU6RKuJp1Yy0lGCG7_m62GdDMcjrpZUILLM2BPVrDCjb3CFzehfqwyvUPE9HQ/s320/memacbusiness.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5343453445090221522" /></a><br /><br />With growing economic concerns and shrinking marketing budgets, they needed to tell clients and prospective clients that in spite of - indeed because of the recession, we are more relevant to them now. What they needed was a simple, cheap and effective way to do this. They created undersized business cards with appealing designs and thought provoking lines to drive potential clients to ogilvyonrecession.com; a website offering smart strategies to deal with downturn. The responses were overwhelming. Aside from being an engaging icebreaker with their desired audience - they had produced an insightful, relevant and targeted campaign, by saving rather than spending.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-57801789103705611962009-06-04T05:44:00.000-07:002009-06-04T05:45:46.655-07:00Picta "Natural colors"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxtweyp8e-WElCvrd9CkF1ycp_WNKitzLdCdLfk5K8Mo3N4BmG2sLLEbBCHl753L6YZ64gNRXFFTMqGat-4yTdtPeO2Cf-fgDmxNdGJbCwtvafFhURH2h65jQuRD9i5zhX6WY4l1yI89A/s1600-h/PICTA.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 227px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxtweyp8e-WElCvrd9CkF1ycp_WNKitzLdCdLfk5K8Mo3N4BmG2sLLEbBCHl753L6YZ64gNRXFFTMqGat-4yTdtPeO2Cf-fgDmxNdGJbCwtvafFhURH2h65jQuRD9i5zhX6WY4l1yI89A/s320/PICTA.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5343452724475464546" /></a><br /><br />Picta, a craftsman company specialised in interior finish, decoration and design, sent this direct mailing to promote the use of natural colors: more beautiful, brighter, safer for health and friendly to the environment because these colors are not toxic at all.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-13475929815977053732009-06-04T05:41:00.000-07:002009-06-04T05:44:11.959-07:00Nokia "Files everywhere"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvLlPVDlXxVpiO_l-7bQGonSxotoC04K4cjQs44cLsLWWL3I7Uv8mqVOpeGuMJbH5rESaJL33BJ0A2dpQjnbuDslE3ewYSO6dTTqM5_8wk94EQq3NSxVvp-CllkHTeItW1rc9yA6d-t8/s1600-h/TheIdea.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvLlPVDlXxVpiO_l-7bQGonSxotoC04K4cjQs44cLsLWWL3I7Uv8mqVOpeGuMJbH5rESaJL33BJ0A2dpQjnbuDslE3ewYSO6dTTqM5_8wk94EQq3NSxVvp-CllkHTeItW1rc9yA6d-t8/s320/TheIdea.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5343452270812731202" /></a><br /><br />They developed a very unique and simple ambient concept to target young students in and around Sydney university campuses to increase awareness of Ovi as Nokia’s service platform which allows you to access your files anytime, anywhere.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-73698493880412301572009-06-03T06:29:00.000-07:002009-06-03T06:32:48.048-07:00Action Medeor e.V. "Truck"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVS4YMVIidh-4BqnnuOKwKTSJS8CR-GADmUvCU4mWPLyluMU1kRdV9P-Roej71Fl01GR8NKyqgH2jXXT2WtX-cNySDlDKz9J_NLb7FKWIyBm09A2bOnUNp2Soa0YrUkhGpMYKTX_p1AxY/s1600-h/medeortruck.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVS4YMVIidh-4BqnnuOKwKTSJS8CR-GADmUvCU4mWPLyluMU1kRdV9P-Roej71Fl01GR8NKyqgH2jXXT2WtX-cNySDlDKz9J_NLb7FKWIyBm09A2bOnUNp2Soa0YrUkhGpMYKTX_p1AxY/s320/medeortruck.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5343093386752506946" /></a><br />The goal was to develop a truck design that picks up the idea of the current campaign "Help in a package". The simulated three-dimensional graphic suggests that there is still room for your help. The truck drive 100.000 km (62.000 Miles) a year, most of it on highways. So the view of the simulated 3-D graphic is perfect for the situation. The truck is on the road since january 2009. Since then it had great exposure in national and local press.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2656042322618032775.post-31114914396104666402009-06-03T06:26:00.000-07:002009-06-03T06:29:54.179-07:00Tüm Abbruch demolition company "Push Puppet"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgByzlhZBn1HNwjawMxCk_a6JnNvxQcTrD7FJ8qDMSBwB9Q3B7Pga65nerihRLfgdhOPGZpdxrM3AHFnpwI01YCc3Acp_RDHn7CP3mbkGktxr_XTte0obIW23jOUWgD0zEFqPmXbMsewuo/s1600-h/tumabb.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgByzlhZBn1HNwjawMxCk_a6JnNvxQcTrD7FJ8qDMSBwB9Q3B7Pga65nerihRLfgdhOPGZpdxrM3AHFnpwI01YCc3Acp_RDHn7CP3mbkGktxr_XTte0obIW23jOUWgD0zEFqPmXbMsewuo/s320/tumabb.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5343092925539696610" /></a><br /><br />The task was to create a direct mailing for the demolition company Tüm Abbruch to drive awareness and generate new business contacts. They created a "push puppet" building that dramatized Tüm Abbruch's core business in a very immediate, playful and memorable way. Due to long planning times in this sector they had to find an approach that "cut through" and guaranteed high recall rates. The results were outstanding. Overall 13,5% of the recipients responded via mail or direct phone calls. Most of them wanted an additional piece for their colleagues. New business targets were fully met.Unknownnoreply@blogger.com0