Thinner

It's the magazine industry's version of a bad Stephen King novel. Ad buys are down and magazines are getting...THINNER!

The latest issue of Wired is down to a staggering 3 millimetres (or 113 pages)! If Vogue or Elle starts to shrink, it'll be the most definitive indicator of shrinking ad budgets available. Keep your eyes on the newsstands - forewarned is fore-armed.