Wordsworth Books "3D flyer"

Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client's store in the mall, they handed out flyers to consumers, wich were "torn out pages" from Wordsworth books, that when held up to the Macs' webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.

Sundown Solar Protection

Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn't use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn't use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.

Prison Break Direct Mail

In order to communicate to journalists and media buyers the last season of Prison Break,on FOX, in which the Scofield brothers need to decipher codes to reach to freedom, a different direct mail was sent.

Media agencies and other media received an inviolable box simulating a prison with a mobile phone inside. Meanwhile e-mails were sent "asking for help" for whom was good deciphering codes. In these e-mails was a part of the code and the FOX's website was hidden the other part.The person finding the code would get the mobile phone. A Michael Scofield lookalike would come and break the box "releasing" the mobile phone.

Sony Bravia "Zoetrope"

To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.

Mini "Augmented Reality Advertising a Reality"

Mini has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their Mini Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor and Sport, Werben & Verkaufen and Autobild.

Watch the Future

This month’s featured item combines innovation and technology with practical convenience for a product that’s sure to generate some buzz in the marketplace.
Today, consumers of all age groups are infatuated with technology and gadgetry, and this revolutionary contactless payment system doesn’t disappoint.

In addition, the product allows for value-added customization, and can be used in a variety of credit/debit, prepaid, gift and transit applications.

Check out the following clues to guess what the product is:

• It is an innovative payment device that is not carried, yet is always on hand.

• It is a quicker and more convenient alternative to conventional payment cards.

• It proves that time actually is money.

Mystery Product Revealed

Headquartered in Fort Lee, N.J., American Banknote—a holding company and the parent of the ABnote Group, which operates through its subsidiary companies including Boston-based Arthur Blank & Company—is now the exclusive distributor of the LAKS Smart Transaction Watch in the United States and Canada.

The ABnote-LAKS Smart Watch is a new payment device that is worn, not carried, so it is always literally on hand, making it quick, convenient and easily accessible compared to conventional payment cards. Users simply wave the ABnote-LAKS Smart Watch by a conforming contactless payment reader to complete a transaction. The watch can be issued with a traditional companion card linked to the existing cardholder account, and provides the option of using either the watch or card for payment.

“ABnote is excited to work with LAKS to give card issuers the opportunity to provide their customers the convenience to pay with this familiar, yet unique, form factor,” said Tim Wright, ABnote’s vice president of product marketing.

The ABnote-LAKS Smart Watch is designed for contactless transactions and leverages LAKS patented technology. The watch features a slide in system for a SIM-sized smart card supplied by ABnote. This new cutting-edge system makes it possible to handle the watch and the smart card separately, allowing for a number of benefits to both issuer and user.

Multiple applications can be utilized enabling financial applications to be alongside others such as Mass Transit or Access Control. In essence, the Smart Watch puts a smart card into the watch and taps the combined market opportunity for both the watch and smart card industries.

For card issuers, the ABnote-LAKS Smart Watch will provide a “top-of-the-wallet effect,” driving users to utilize their payment account much more often than with a card alone. Contactless-enabled payment has been shown to cause cards that were less used or even dormant to become the most frequently used when contactless payment capability was added.

Mirror, Mirror on the wall

The Interactive Mirror created by Alpay Kasal is a new kind of touch sensitive display that allows users to interact with buttons and animations layered on their own reflections.

Saxofunny sound production company

Noisy interactive posters for Saxofunny sound production company. Every image has a sound.

I think it's called 'convergence'...

Print versus digital. Good versus evil. Online versus offline. Why can't we all just get along?

Seems like the good people of Chicago are trying just that. And hey, they did give the world Obama so...

Content is content, regardless of where it comes from or how it's delivered. And content doesn't always need to be confined to one channel only.

Wal-Mart to begin rolling out in-store network

Wal-Mart will begin rolling out an in-store digital network later this month to 2,700stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.

The network is the result of two years and $10 million of research and development by the retail giant to identify the best locations, applications and programming to reach its millions of weekly customers. It is supported by a flexible, open enterprise platform powered by Internet protocol television, allowing Wal-Mart to monitor and control the network screens.

The network will also use response management and message optimization technologies from DS-IQ to enable delivery of relevant content to shoppers by store, by screen, by day and by time of day.

“We've built a network tailored to the way consumers shop our stores — delivering helpful, custom, content closest to the point of decision — that helps them shop smarter,” said Stephen Quinn, CMO of Wal-Mart Stores US, in a statement.

The screens will be located near the entrance of Wal-Mart Supercenters, in grocery, health & beauty and electronics departments and on endcap displays.

Interactive Advertising

This interactive platform is the ultimate experience for digital signage and advertising. The Interactive Media System combines intuitive human body motion with our interactive surfaces, including interactive walls, interactive tables, interactive windows and interactive floors!
The result is a highly effective interactive marketing tool that captivates your target audience in Retail enviroment, Events or Outdoor media. It not only exists in real time, but in a unique way can create and send powerful messages by way of advertising, brand re-enforcement and establishing corporate identity.