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Showing posts with label Paper. Show all posts
Showing posts with label Paper. Show all posts
Standard Bank "Home improvement envelope"
With a limited budget, Standard Bank requested a direct mail piece that would communicate the benefits of Access Bond to its current clients with existing home loans. Acces Bond gives clients access to the equity available in their bond. The money can then be tranferred into an Access Living card and used for a range of things, from home improvements to holidays. Using a simple envelope they conveyed the benefits of Access Bond to the recipient quickly and easily by using beuatiful illustration. As soon as the envelope is opened an additional room/level is added to the roof of house demonstrating the benefit of Access Bond in an immediate and visual way. Clients who received the mail were engeged and the unusual design on the envelope encouraged them to open the communication.
Grey "Lite"
Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website. The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam. To reflect the philosophy that good things can come in small packages, the service is launched with a website www.greylite.nl so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.
Romani "Ecological Business Card"
Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then "recycle" anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new "business card" communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it's a piece of communication.
Vodafone/Earth Hour "Fluorescent freecard"
Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.
Sundown Solar Protection
Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn't use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn't use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.
Blackwell's unveils Espresso Book Machine - any title printed while you wait
It's not elegant: it looks like a large photocopier. But the Espresso Book Machine could herald the biggest change for the literary world since Gutenberg invented his printing press more than 500 years ago.
Unveiled today at Blackwell's Charing Cross Road branch, in central London, the machine prints and binds books in five minutes.
Blackwell believes the introduction signals the end to the frustration of being told a title is out of print or not in stock. The Espresso offers access to almost half a million books, from a facsimile of Lewis Carroll's original manuscript for Alice in Wonderland to Mrs Beeton's Book of Needlework.
The company hopes to increase the catalogue to more than a million titles by the end of the summer, the equivalent of 23.6 miles of shelf space or more than 50 bookshops rolled into one. The majority of these books are out of copyright, but Blackwell is working with UK publishers to increase access to in-copyright writing. So far the response has been overwhelmingly positive, the firm says.
"This could change bookselling fundamentally," said Blackwell's chief executive, Andrew Hutchings. "It's giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon ... I like to think of it as the revitalisation of the local bookshop industry. If you could walk into a local bookshop and have access to one million titles, that's pretty compelling."
The Espresso can cater to a wide range of needs from serving academics keen to purchase reproductions of rare manuscripts to wannabe novelists needing a copy of their self-published novels, says Blackwell, which will be monitoring its use to decide pricing and demand. The plan is to roll out the innovation across the 60-store network, with the flagship Oxford branch likely to be an early recipient as well as campus-based shops.
The Espresso is the brainchild of the American publisher Jason Epstein and was a Time magazine invention of the year. It proved a star attraction at the London Book Fair this week, where it printed more than 100 pages a minute, clamping them into place, then binding, guillotining and spitting out the (warm as toast) finished article.
Described as an "ATM for books" by its US proprietor On Demand Books, the Espresso machine has been established in the US, Canada and Australia, and in the Bibliotheca Alexandrina, Egypt.
The Charing Cross Road machine is the first to be set up in a UK bookstore. It cost Blackwell about £120,000, but Phill Jamieson, head of marketing, said: "It has the potential to be the biggest change since Gutenberg."
Taken from The Guardian and thanks for pointing this article out: David Colpitts at david@digitaljoy.ca
Unveiled today at Blackwell's Charing Cross Road branch, in central London, the machine prints and binds books in five minutes.
Blackwell believes the introduction signals the end to the frustration of being told a title is out of print or not in stock. The Espresso offers access to almost half a million books, from a facsimile of Lewis Carroll's original manuscript for Alice in Wonderland to Mrs Beeton's Book of Needlework.
The company hopes to increase the catalogue to more than a million titles by the end of the summer, the equivalent of 23.6 miles of shelf space or more than 50 bookshops rolled into one. The majority of these books are out of copyright, but Blackwell is working with UK publishers to increase access to in-copyright writing. So far the response has been overwhelmingly positive, the firm says.
"This could change bookselling fundamentally," said Blackwell's chief executive, Andrew Hutchings. "It's giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon ... I like to think of it as the revitalisation of the local bookshop industry. If you could walk into a local bookshop and have access to one million titles, that's pretty compelling."
The Espresso can cater to a wide range of needs from serving academics keen to purchase reproductions of rare manuscripts to wannabe novelists needing a copy of their self-published novels, says Blackwell, which will be monitoring its use to decide pricing and demand. The plan is to roll out the innovation across the 60-store network, with the flagship Oxford branch likely to be an early recipient as well as campus-based shops.
The Espresso is the brainchild of the American publisher Jason Epstein and was a Time magazine invention of the year. It proved a star attraction at the London Book Fair this week, where it printed more than 100 pages a minute, clamping them into place, then binding, guillotining and spitting out the (warm as toast) finished article.
Described as an "ATM for books" by its US proprietor On Demand Books, the Espresso machine has been established in the US, Canada and Australia, and in the Bibliotheca Alexandrina, Egypt.
The Charing Cross Road machine is the first to be set up in a UK bookstore. It cost Blackwell about £120,000, but Phill Jamieson, head of marketing, said: "It has the potential to be the biggest change since Gutenberg."
Taken from The Guardian and thanks for pointing this article out: David Colpitts at david@digitaljoy.ca
Zohra Mouhetta "Lose Your Belly"
The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.
MTV "Eat this ad"
To publicize the MTV Young Universe Brief on the theme of sustainability, they created a totally sustainable ad: in edible paper. Fot this action we also created a website www.comaestenuncio.com.br. Wich offered a promotion inviting people to send in their recipes using the edible paper as an ingredient. A famous chef was invited to create the first dish and invite people to take part in the promotion. There were thousands of hits and hundreds of recipes and the best won an invitation to the award ceremony of the Brazilian Video Music Awards. The edible paper aroused so much curiosity that it even made the news programs. An incalculable amount of nationwide spontaneous media was achieved for the brand. This brief event was a huge success and attracted a massive market presence.
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