This conceptual video is a corporate collaborative research project
initiated by Bonnier R&D into the experience of reading magazines on
handheld digital devices. It illustrates one possible vision for
digital magazines in the near future. The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated
features of printed magazines.
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Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts
Blackwell's unveils Espresso Book Machine - any title printed while you wait
It's not elegant: it looks like a large photocopier. But the Espresso Book Machine could herald the biggest change for the literary world since Gutenberg invented his printing press more than 500 years ago.
Unveiled today at Blackwell's Charing Cross Road branch, in central London, the machine prints and binds books in five minutes.
Blackwell believes the introduction signals the end to the frustration of being told a title is out of print or not in stock. The Espresso offers access to almost half a million books, from a facsimile of Lewis Carroll's original manuscript for Alice in Wonderland to Mrs Beeton's Book of Needlework.
The company hopes to increase the catalogue to more than a million titles by the end of the summer, the equivalent of 23.6 miles of shelf space or more than 50 bookshops rolled into one. The majority of these books are out of copyright, but Blackwell is working with UK publishers to increase access to in-copyright writing. So far the response has been overwhelmingly positive, the firm says.
"This could change bookselling fundamentally," said Blackwell's chief executive, Andrew Hutchings. "It's giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon ... I like to think of it as the revitalisation of the local bookshop industry. If you could walk into a local bookshop and have access to one million titles, that's pretty compelling."
The Espresso can cater to a wide range of needs from serving academics keen to purchase reproductions of rare manuscripts to wannabe novelists needing a copy of their self-published novels, says Blackwell, which will be monitoring its use to decide pricing and demand. The plan is to roll out the innovation across the 60-store network, with the flagship Oxford branch likely to be an early recipient as well as campus-based shops.
The Espresso is the brainchild of the American publisher Jason Epstein and was a Time magazine invention of the year. It proved a star attraction at the London Book Fair this week, where it printed more than 100 pages a minute, clamping them into place, then binding, guillotining and spitting out the (warm as toast) finished article.
Described as an "ATM for books" by its US proprietor On Demand Books, the Espresso machine has been established in the US, Canada and Australia, and in the Bibliotheca Alexandrina, Egypt.
The Charing Cross Road machine is the first to be set up in a UK bookstore. It cost Blackwell about £120,000, but Phill Jamieson, head of marketing, said: "It has the potential to be the biggest change since Gutenberg."
Taken from The Guardian and thanks for pointing this article out: David Colpitts at david@digitaljoy.ca
Unveiled today at Blackwell's Charing Cross Road branch, in central London, the machine prints and binds books in five minutes.
Blackwell believes the introduction signals the end to the frustration of being told a title is out of print or not in stock. The Espresso offers access to almost half a million books, from a facsimile of Lewis Carroll's original manuscript for Alice in Wonderland to Mrs Beeton's Book of Needlework.
The company hopes to increase the catalogue to more than a million titles by the end of the summer, the equivalent of 23.6 miles of shelf space or more than 50 bookshops rolled into one. The majority of these books are out of copyright, but Blackwell is working with UK publishers to increase access to in-copyright writing. So far the response has been overwhelmingly positive, the firm says.
"This could change bookselling fundamentally," said Blackwell's chief executive, Andrew Hutchings. "It's giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon ... I like to think of it as the revitalisation of the local bookshop industry. If you could walk into a local bookshop and have access to one million titles, that's pretty compelling."
The Espresso can cater to a wide range of needs from serving academics keen to purchase reproductions of rare manuscripts to wannabe novelists needing a copy of their self-published novels, says Blackwell, which will be monitoring its use to decide pricing and demand. The plan is to roll out the innovation across the 60-store network, with the flagship Oxford branch likely to be an early recipient as well as campus-based shops.
The Espresso is the brainchild of the American publisher Jason Epstein and was a Time magazine invention of the year. It proved a star attraction at the London Book Fair this week, where it printed more than 100 pages a minute, clamping them into place, then binding, guillotining and spitting out the (warm as toast) finished article.
Described as an "ATM for books" by its US proprietor On Demand Books, the Espresso machine has been established in the US, Canada and Australia, and in the Bibliotheca Alexandrina, Egypt.
The Charing Cross Road machine is the first to be set up in a UK bookstore. It cost Blackwell about £120,000, but Phill Jamieson, head of marketing, said: "It has the potential to be the biggest change since Gutenberg."
Taken from The Guardian and thanks for pointing this article out: David Colpitts at david@digitaljoy.ca
Type Thursday
Here is a veritable cornucopia of type and font resources, courtesy of Lifehacker.com
It's a whole whack of some very excellent tools that will allow you to manage and better utilize your type library. It's got something for everyone and best of all, most of it is free.
Sony Bravia "Zoetrope"
To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.
Mini "Augmented Reality Advertising a Reality"
Mini has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their Mini Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor and Sport, Werben & Verkaufen and Autobild.
Christmas Card Making Machine.
The “Christmas Card Making Machine” is an over-sized Christmas card display in the London agency’s front window. The card houses two large screens showing a scrolling chain of 12 characters. When passers-bys stand in the footprints outside the window, the installation captures their image and embeds their face on a character, which then joins the chain. The ever-growing chain can be viewed at www.christmascardmakingmachine.com, where users can also create their own Christmas cards.
HP announces partnerships with MySpace, MTV
HP executives focused on how the company will capitalize on what they called the transformation of print from analog to digital, and announced key partnerships with brands such as MTV, MySpace and others to help achieve HP's goals, at the company's annual Imaging & Printing Conference in San Diego.
To help grow its retail business, the company also announced the November launch of a new Web-based program, which will offer small and midsize business owners affordable marketing services, such as stationery and Web sites.
Approximately 53 trillion pages will be printed in 2010, 10% of which will be digital, according to HP. The company outlined a series of initiatives and new products to help it build market share and accelerate growth with consumers, small and midsize businesses, print service providers and enterprise partners. All were an extension of HP's Print 2.0 strategy, which was introduced at last year's imaging and printing conference.
The market is dominated by analog, but there are opportunities for digital print in commercial print, signage, publishing and packaging. This week, HP announced a new business development program to help print service providers make the transformation from analog to digital.
To help grow its retail business, the company also announced the November launch of a new Web-based program, which will offer small and midsize business owners affordable marketing services, such as stationery and Web sites.
Approximately 53 trillion pages will be printed in 2010, 10% of which will be digital, according to HP. The company outlined a series of initiatives and new products to help it build market share and accelerate growth with consumers, small and midsize businesses, print service providers and enterprise partners. All were an extension of HP's Print 2.0 strategy, which was introduced at last year's imaging and printing conference.
The market is dominated by analog, but there are opportunities for digital print in commercial print, signage, publishing and packaging. This week, HP announced a new business development program to help print service providers make the transformation from analog to digital.
Interactive POS
First interactive advertising system premiere in Bulgaria amused its viewers in may at one of the most crowded places of the capital - the Mall of Sofia. The system is an extension of an advertising campaign for an anti-wrinkle beauty product by the Actavis pharmacy company. Special software and cameras recognizing the movement of your hand smoothing woman's skin on the screen as easy as a child game. Added value of the interactive performance were the children who attracted by the system drew in their mothers as well.
Wal-Mart to begin rolling out in-store network
Wal-Mart will begin rolling out an in-store digital network later this month to 2,700stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.
The network is the result of two years and $10 million of research and development by the retail giant to identify the best locations, applications and programming to reach its millions of weekly customers. It is supported by a flexible, open enterprise platform powered by Internet protocol television, allowing Wal-Mart to monitor and control the network screens.
The network will also use response management and message optimization technologies from DS-IQ to enable delivery of relevant content to shoppers by store, by screen, by day and by time of day.
“We've built a network tailored to the way consumers shop our stores — delivering helpful, custom, content closest to the point of decision — that helps them shop smarter,” said Stephen Quinn, CMO of Wal-Mart Stores US, in a statement.
The screens will be located near the entrance of Wal-Mart Supercenters, in grocery, health & beauty and electronics departments and on endcap displays.
The network is the result of two years and $10 million of research and development by the retail giant to identify the best locations, applications and programming to reach its millions of weekly customers. It is supported by a flexible, open enterprise platform powered by Internet protocol television, allowing Wal-Mart to monitor and control the network screens.
The network will also use response management and message optimization technologies from DS-IQ to enable delivery of relevant content to shoppers by store, by screen, by day and by time of day.
“We've built a network tailored to the way consumers shop our stores — delivering helpful, custom, content closest to the point of decision — that helps them shop smarter,” said Stephen Quinn, CMO of Wal-Mart Stores US, in a statement.
The screens will be located near the entrance of Wal-Mart Supercenters, in grocery, health & beauty and electronics departments and on endcap displays.
Interactive Advertising
This interactive platform is the ultimate experience for digital signage and advertising. The Interactive Media System combines intuitive human body motion with our interactive surfaces, including interactive walls, interactive tables, interactive windows and interactive floors!
The result is a highly effective interactive marketing tool that captivates your target audience in Retail enviroment, Events or Outdoor media. It not only exists in real time, but in a unique way can create and send powerful messages by way of advertising, brand re-enforcement and establishing corporate identity.
The result is a highly effective interactive marketing tool that captivates your target audience in Retail enviroment, Events or Outdoor media. It not only exists in real time, but in a unique way can create and send powerful messages by way of advertising, brand re-enforcement and establishing corporate identity.
3D Print Simulation Software
A 3D print simulation package designed to speed up initial design and approval stages has been launched by FFEI. RealVue 3D is a print approval tool that creates 3D visual simulations of print jobs, which let users turn pages, rotate viewing angles and zoom in on detail. It can also alter job characteristics on screen such as stock weight, finish and texture. The software is a plug-in for Adobe Acrobat and is available in two versions: RealVue 3D Standard and Professional. RealVue 3D Standard provides traditional viewing capabilities. However, Professional has a host of features that include varnish, binding, paper thickness and branding options.The system works by converting received PDF documents into 3D files, which are aimed to provide an accurate representation of the finished job. The PDF is converted quickly and the firm claims it can be sent back to clients within minutes of receiving the original file.“RealVue 3D takes the idea of page turning software to a new level. Agencies’ clients can almost feel the finished job, which will encourage them to commit to print. In a printing environment where added value is the current buzz term, this software may help to create a competitive edge.In addition to 3D print simulation, the programme allows users to view multiple 3D jobs at once. This means that a whole campaign, which may include brochures, letters and direct mail, can be viewed in 3D simultaneously helping clients to better visualise how a job will work. For more information please go to http://www.newtecsystems.ca/index1.html
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