IKEA "Home furnishing liner"

Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. They hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents “From the place to sleep To home to enjoy”. TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers. Bronze Cannes Lions Outdoor Winner.

Save Our Seas "Warning"

100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed "backwards" so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.

Inspiration. Advertsing is Art

A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and object of the space become "art pieces".

Print Blogging Analog Style

Alfred Sirleaf is an analog blogger. He take runs the “Daily News”, a news hut by the side of a major road in the middle of Monrovia. He started it a number of years ago, stating that he wanted to get news into the hands of those who couldn’t afford newspapers, in the language that they could understand. To me this just shows the power of print and text. No matter where you go, there it is. Unpowered, undigitized, untouched by anything other than one person and two implements - a flat surface and something to scratch on it with.

The New York Times knew all about him back in 2006.

Moodwall

24 metre long display, made with 2 500 LEDs behind a semi-transparent wall - the future of outdoor advertising - making your ads more dynamic...

Transit ads in Russia

Here's a photo set from Kyiv, Ukraine showing how they do up their stations and subways. Funnily enough, if you squint a bit, it looks just like Toronto. Minus the chandeliers in the stations of course...

MacDonald's & Coke - "Escalator & Stairs"

Regular Cola was advertiser to people using stairs and Coke Light to those who chose the escalator.

Subway in-tunnel advertising gives outdoor a new direction

Now you see it, now you don’t! You are riding in a subway car, gazing out the window when, suddenly, like a hallucination, an animated advertising scene flashes outside your window. It’s not your imagination. Outdoor advertising has found a new print direction -- subway in-tunnel advertising.

The new medium is championed by several advertising firms. A low-tech approach to subway displays in subway tunnels, in-tunnel advertising relies on a scientific phenomenon known as “persistence of vision,” which allows humans to see animated or moving pictures.

In this process, a continuous strip of slightly varying pictures is transferred to a film strip. When the film is projected, the mind records each image as a continuous movement.

The beauty of this system lies in its simplicity -- no electronics, flashing lights, sensors or moving parts, except for the passing train. It’s a natural environment for this kind of advertising, because you have a captive audience of thousands of passengers who are looking for something to do. The light boxes captivate their attention.