Wordsworth Books "3D flyer"

Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client's store in the mall, they handed out flyers to consumers, wich were "torn out pages" from Wordsworth books, that when held up to the Macs' webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.

3D Print Simulation Software

A 3D print simulation package designed to speed up initial design and approval stages has been launched by FFEI. RealVue 3D is a print approval tool that creates 3D visual simulations of print jobs, which let users turn pages, rotate viewing angles and zoom in on detail. It can also alter job characteristics on screen such as stock weight, finish and texture. The software is a plug-in for Adobe Acrobat and is available in two versions: RealVue 3D Standard and Professional. RealVue 3D Standard provides traditional viewing capabilities. However, Professional has a host of features that include varnish, binding, paper thickness and branding options.The system works by converting received PDF documents into 3D files, which are aimed to provide an accurate representation of the finished job. The PDF is converted quickly and the firm claims it can be sent back to clients within minutes of receiving the original file.“RealVue 3D takes the idea of page turning software to a new level. Agencies’ clients can almost feel the finished job, which will encourage them to commit to print. In a printing environment where added value is the current buzz term, this software may help to create a competitive edge.In addition to 3D print simulation, the pro­gramme allows users to view multiple 3D jobs at once. This means that a whole campaign, which may include brochures, letters and direct mail, can be viewed in 3D simultaneously helping clients to better visualise how a job will work. For more information please go to http://www.newtecsystems.ca/index1.html