Using vandalism to communicate your USP

Motorists find ads annoying when they are placed on billboards, hundreds of feet away.

Why not just use their car to host your ad - in the form of convincing looking vandalism.

This piece was for Zurich Financial Services, an insurance company. You'll wish you had purchased their insurance when you come back to your car and find it scratched, a window shattered or tagged. But wait! It's just a sticker, telling you about Zurich Financial Services! Now you can have a nice chuckle, right before you set out to find the person who put the sticker on your car.

Keen insight into the consumer psyche: That's the Zurich way.