Printing with Water

Make it Personal. Make it Relevant.

With VDP (Variable Digital Print) services you can speak to your customer in a way that is all about them – with personal and relevant information that matters to them, with offers and information that is valuable to them – all in a professional offset quality colour format.

Below is a example of a great package:

Designs were created for a highly personalized Kit including:

• Custom personalized folder that contains the Owner’s Name and has an image of the exact vehicle model and color that was purchased including such car options as the correct wheel pattern selected. The owner’s province and dealership was showcased as well to show geographic variables.

• Custom Personalized Key Fobs that contain the Owners’ specific VIN numbers.

• Custom Personalized Roadside Assistance Card with VIN #.

• Personalized Letter and generic Terms and Condition brochures.

The result was 4 color offset quality on a variety of paper/card stocks with customized variable images and text to create a unique and relevant package for each and every new vehicle owner. For more info please contact:gabea@thefsagroup.com

What is Lumalive?

Philips Lumalive combines colourful dynamic light with textilesPhilips Lumalive is a new medium to convey emotions and messages. It creates a positive spirit and boosts your energy level. We use colorful dynamic animations on textile products like garments, to make an unexpected striking appearance. By integrating multicolor LEDs (light-emitting diodes) into textile objects Philips Lumalive transforms them into communication platforms, while their textile look & feel retains. This is a distinctive way to experience, communicate and personalize.
Promotion agencies welcome Philips Lumalive as a new communication medium.

I Love F@%king Print

3D Print Simulation Software

A 3D print simulation package designed to speed up initial design and approval stages has been launched by FFEI. RealVue 3D is a print approval tool that creates 3D visual simulations of print jobs, which let users turn pages, rotate viewing angles and zoom in on detail. It can also alter job characteristics on screen such as stock weight, finish and texture. The software is a plug-in for Adobe Acrobat and is available in two versions: RealVue 3D Standard and Professional. RealVue 3D Standard provides traditional viewing capabilities. However, Professional has a host of features that include varnish, binding, paper thickness and branding options.The system works by converting received PDF documents into 3D files, which are aimed to provide an accurate representation of the finished job. The PDF is converted quickly and the firm claims it can be sent back to clients within minutes of receiving the original file.“RealVue 3D takes the idea of page turning software to a new level. Agencies’ clients can almost feel the finished job, which will encourage them to commit to print. In a printing environment where added value is the current buzz term, this software may help to create a competitive edge.In addition to 3D print simulation, the pro­gramme allows users to view multiple 3D jobs at once. This means that a whole campaign, which may include brochures, letters and direct mail, can be viewed in 3D simultaneously helping clients to better visualise how a job will work. For more information please go to http://www.newtecsystems.ca/index1.html