Magic
It may not be print, it may not be direct, but it's beautiful and way, way outside the realm of the conventional.
.jpg)
Pop quiz hotshot - downtown Miami + 120 million gallons of bubbles gives you what?
Magic
It may not be print, it may not be direct, but it's beautiful and way, way outside the realm of the conventional.
Global Warming - Swimming Pool
As the world's first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner. They glued an arial view of a city to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday. www.globalwarmingsolutions.co.in received 300% more hits in the subsequent days of the activity. They also observed increased registrations pledging support for the cause. The idea received widespread media coverage and word of mouth publicity.
Is it dead yet?
Some say print has passed on. That it's no more. That it has ceased to be. Expired and gone to meet its maker. That it's bereft of life, and rests in peace. That it's pushing up the daisies. Its metabolic processes are now history. Its kicked the bucket, shuffled off this mortal coil, run down the curtain and joined the choir invisible.
I don't agree.
But some do.
I don't agree.
But some do.
Print goes to war
Propaganda posters are advertising in a very true sense. They send a message to the audience that works to directly influence their behaviour. Many examples of printed propaganda have gained a certain notoriety. Here's an article about one that first appeared over 60 years ago, and came back to work again just a few years ago.
Link
Taking your medicine doesn't have to be boring
What a great promotional tool it would make.
We all need our meds, our vitamins, our daily dose. But, inevitably, we forget, day after day we neglect to take our one-a-days. This design makes it that much easier to remember to take your vitamins and lets you know when you've missed. In households without pets or children, this design definitely has potential n'est ce pas?
Brand Tags
What words does the market (read consumers) subconsciously or consciously associate with a brand? This wonderfully addictive site will let you know. Enter in a brand, or a word, hit the button and prepare to be amazed. Have fun entering different words to see how they've been tagged to specific brands.
Two ways to get the message out...
Pay off the public or dazzle the high-flyers. Which would you rather pitch?
Exhibit 1: A billboard covered in money promoting your clients new entry-level hatchback.
Problem: You have to keep replenishing the money every hour or so...
Link
Exhibit 2: Air travel is not known for the cuisine. When people land, they're usually hungry. How about a pizza?
Problem: Delivery at 30,000 feet is fraught with risks and how do you keep the delivery guarantee?
Link
Microsoft "Shhh... no one will know"
As organizations grow, their IT infrastructure must grow as well. However, most organizations try to make do with their existing base by adding an application or functionality. This puts added pressure on an IT person, who then spends most of his time trouble-shooting instead of innovating or adding value to his IT infrastructure. The task was to tell him about a new server and tools system from Microsoft, without revealing too much about it. The objective was to get him to log on to a website and register to find out more. An IT person spends most of his time running between people’s desks and the server room managing the system and making it run smoothly. They wanted to tell him that installing this system would mean that his workload would lessen and he would have more time on his hands. To help him make sure that no one really notices his newfound state of freedom, they sent him a stick-on computer rearview mirror, so he could quietly be warned of people approaching his desk and act in a suitable manner. Out of the 1000 mailers sent out over 10% registered on the website. These became strong leads for the sales department. The mailer was well-received and on sales visits the rear view mirror was spotted on quite a few computers.
EnviroFolders: 100% Reycled Presentation Folders
Nearly every business uses presentation folders. They're a very important carrier of your company's brand image because they're one of the first branded items put into the hands of potential clients, prospects or employees.
If your company is earth friendly and committed to sustainability, this is the perfect folder for you. The EnviroFolder is a durable, 20pt chipboard folder made from 100% post-consumer recycled chipboard. Printed with low VOC, vegetable-based inks, it features two inside pockets and an optional business card slit.
If the brown kraft look is just a little bit too "granola" for you, that's OK. It also comes in a pure white color as well (the EnviroFolder premium).
With a minimum order of just 250 folders, the EnviroFolder is the perfect recycled folder for businesses and non-profits of any size. The paperstock is more durable and will last longer than that used in most 'budget' presentation folders, making this a great investment in your image and branding.
Is your OOH vendor breaking the law?
Billboards are a fact of life in the city. We see them by the roads, atop buildings, hanging on walls and almost anywhere a structure will stay still long enough to be 'market-ized'.
Some cities are doing away with this kind of advertising altogether (I'm talking to you Sao Paulo), but they're few and far between. Others are beginning to fight back against what are, obstensibly, illegal signs.
Enter the Internet and tech savvy citizens, with a yen for reading bylaw enforcement codes and a desire to bring the outdoor advertising industry to heel.
See for yourself.
Printing Pretty Colours
These are some of the toughest colors to match in any four-color proofing and printing systems.
GRAYS
Reproducing four-color images successfully requires simultaneous control of:
Tone Reproduction - to render tonal gradations.
Desired Colors - often flesh tones or product colors.
Gray Balance - to produce a neutral from CMY inks.
When adjustments are made to CMY inks to optimize tone reproduction or desired colors, gray balance will shift. For example, if magenta is added to print warmer flesh tones, gray balance will shift noticeably. Even a slight change in any one of the three color inks will be very visible in neutral gray areas. This is why most process control bars include gray strips or patches.
PASTELS and LIGHT SCREEN TINTS
Color shifts are more apparent in near-neutrals than in saturated colors. The human eye is more sensitive to color changes in light areas. What the eye sees in light areas is mostly paper vs. ink, so the appearance of the image can be heavily influenced by characteristics such as paper color, brightness, finish, and fluorescence. The effect of paper base is so important that it can be considered a fifth color. In addition, a 4% highlight dot doubles in size if it grows by 4% due to process variability, which has greater visual impact than a 4% change in a 70% dot.
PURPLES / VIOLETS
Rich, vibrant purples are notoriously tough to match and, in some cases, they may be outside the gamut of colors achievable using CMYK. Purples are reddish-blues. A slight shift toward either red or blue has a strong effect on final color. These hues are very sensitive to viewing conditions, appearing redder under warm light and bluer under cool light. COBALT BLUE and PANTONE REFLEX BLUE contain red components, and these colors cannot be matched using CMYK.
ORANGES and GREENS
Some pure shades of orange and green are also a challenge for process color reproduction. If these colors are critical to your image, talk to your printer, who may advise you to use spot colors, 6-color Pantone Hexachrome, or 7-color hi-fi printing.
METALLIC and FLUORESCENT COLORS
Some metallic colors, especially gold (jewelry, gold lamé fabric), are simply impossible to match using CMYK. Some gemstones such as emeralds and garnets, also fall outside the gamut of 4-color process printing. Special metallic or fluorescent inks should be used.
HALF OF ALL PANTONE® PMS COLORS
Pantone offers a solid-to-process guide that shows CMYK values which simulate the appearance of PMS colors printed with special premixed inks. Pantone cautions that less than half these 1,089 colors can be matched successfully. There are practical reasons why CMYK derivations of spot colors are prone to mismatch. They are very visible, often covering a large area as screen tints, and you have an original PMS color patch for direct comparison. Fortunately, it is increasingly practical to use premixed spot color inks. Presses with more than 4 stations are readily available, and the Kodak Approval digital halftone proofing system can accurately proof Pantone colors, including metallic and fluorescent colors.
GRAYS
Reproducing four-color images successfully requires simultaneous control of:
Tone Reproduction - to render tonal gradations.
Desired Colors - often flesh tones or product colors.
Gray Balance - to produce a neutral from CMY inks.
When adjustments are made to CMY inks to optimize tone reproduction or desired colors, gray balance will shift. For example, if magenta is added to print warmer flesh tones, gray balance will shift noticeably. Even a slight change in any one of the three color inks will be very visible in neutral gray areas. This is why most process control bars include gray strips or patches.
PASTELS and LIGHT SCREEN TINTS
Color shifts are more apparent in near-neutrals than in saturated colors. The human eye is more sensitive to color changes in light areas. What the eye sees in light areas is mostly paper vs. ink, so the appearance of the image can be heavily influenced by characteristics such as paper color, brightness, finish, and fluorescence. The effect of paper base is so important that it can be considered a fifth color. In addition, a 4% highlight dot doubles in size if it grows by 4% due to process variability, which has greater visual impact than a 4% change in a 70% dot.
PURPLES / VIOLETS
Rich, vibrant purples are notoriously tough to match and, in some cases, they may be outside the gamut of colors achievable using CMYK. Purples are reddish-blues. A slight shift toward either red or blue has a strong effect on final color. These hues are very sensitive to viewing conditions, appearing redder under warm light and bluer under cool light. COBALT BLUE and PANTONE REFLEX BLUE contain red components, and these colors cannot be matched using CMYK.
ORANGES and GREENS
Some pure shades of orange and green are also a challenge for process color reproduction. If these colors are critical to your image, talk to your printer, who may advise you to use spot colors, 6-color Pantone Hexachrome, or 7-color hi-fi printing.
METALLIC and FLUORESCENT COLORS
Some metallic colors, especially gold (jewelry, gold lamé fabric), are simply impossible to match using CMYK. Some gemstones such as emeralds and garnets, also fall outside the gamut of 4-color process printing. Special metallic or fluorescent inks should be used.
HALF OF ALL PANTONE® PMS COLORS
Pantone offers a solid-to-process guide that shows CMYK values which simulate the appearance of PMS colors printed with special premixed inks. Pantone cautions that less than half these 1,089 colors can be matched successfully. There are practical reasons why CMYK derivations of spot colors are prone to mismatch. They are very visible, often covering a large area as screen tints, and you have an original PMS color patch for direct comparison. Fortunately, it is increasingly practical to use premixed spot color inks. Presses with more than 4 stations are readily available, and the Kodak Approval digital halftone proofing system can accurately proof Pantone colors, including metallic and fluorescent colors.
Hospital "Band Aid"
For 60 years, the Modern Shoe Hospital has been bringing weary footwear back to life. To remind people of their services, they placed sticky camouflaged band-aids on sidewalks in front of their store and outside local shoe shops. The band-aids conveniently stuck to the soles of pedestrians, reminding them there's a place to bring your "sick" shoes.
If you don't write about it, no one will know about it.
U.S. chain Target recently released a new and innovative gift card. I'm unsure as to how practical it will be and how much use the special feature will have, but it's an interesting idea nonetheless.
Unfortunately, when you go to the Target web site and attempt to learn more, you can't. No specs, no details, no information. It's being treated as just another gift card.
Copy, print, text, whatever you want to call it, is needed, online and off. You can drive all the people you want to the site, but if they can't get the information they want and need, then it's wasted energy, wasted budget and wasted time.
This link will take you to the page, see for yourself...
Unfortunately, when you go to the Target web site and attempt to learn more, you can't. No specs, no details, no information. It's being treated as just another gift card.
Copy, print, text, whatever you want to call it, is needed, online and off. You can drive all the people you want to the site, but if they can't get the information they want and need, then it's wasted energy, wasted budget and wasted time.
This link will take you to the page, see for yourself...
The history of visual communication
From the caves of Lascaux to the cave that copywriters toil in, here is a very informative and entertaining look at the evolution of visual communication.
http://www.citrinitas.com/history_of_viscom/
A blast from the past
Remember all those great ads in the back of the comic books? Here they are in flexo printing for your viewing pleasure. Go on, take a stroll down memory lane and realize that this is what inspired you to get into advertising in the first place.
http://www.steveconley.com/comicads.htm
The Economist "Pizza Boxes"
To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the "Get a world view" platform with a pie chart that applies to pizza consumption.
Subscribe to:
Posts (Atom)