Vitasprint B12 "The world's toughest pairs game"

Vitasprint B12 is the only product with three synchronized active ingredients that help enhance nerves, brain and cellular metabolism. They were briefed to illustrate the positive effects Vitasprint B12 has on ones brain power. They created a seemingly ordinary pairs game that is to be distributed among Germany's pharmacists. At a closer look, however, it soon becomes clear that the matching pairs are extremely hard to find because the images show only minimal differences. This game obviously requires extraordinary power of concentration and mental performance. The Vitasprint field force reported: extended but cheerful visits, lots of spinning pharmacists' heads and the certainty that Vitasprint B12 is definitely at the top of pharmacists' minds again.

Prison Break Direct Mail

In order to communicate to journalists and media buyers the last season of Prison Break,on FOX, in which the Scofield brothers need to decipher codes to reach to freedom, a different direct mail was sent.

Media agencies and other media received an inviolable box simulating a prison with a mobile phone inside. Meanwhile e-mails were sent "asking for help" for whom was good deciphering codes. In these e-mails was a part of the code and the FOX's website was hidden the other part.The person finding the code would get the mobile phone. A Michael Scofield lookalike would come and break the box "releasing" the mobile phone.

MTV "Eat this ad"

To publicize the MTV Young Universe Brief on the theme of sustainability, they created a totally sustainable ad: in edible paper. Fot this action we also created a website www.comaestenuncio.com.br. Wich offered a promotion inviting people to send in their recipes using the edible paper as an ingredient. A famous chef was invited to create the first dish and invite people to take part in the promotion. There were thousands of hits and hundreds of recipes and the best won an invitation to the award ceremony of the Brazilian Video Music Awards. The edible paper aroused so much curiosity that it even made the news programs. An incalculable amount of nationwide spontaneous media was achieved for the brand. This brief event was a huge success and attracted a massive market presence.

Solo "Bib"

Alarming new statistics show that the line between man and ladyman has never been blurrier. Men are now spending more time shopping, going to day spas, talking about their feelings, and worst of all - even waxing their chests. And it's not just the average man on the street that's undergoing this evil transformation, even our favourite sporting heroes have fallen victim. But thanks to our friends at Solo, the real man thirst crusher, help is on the way. Now, every sports supporter can beat their chest in true man style with the Solo Man Bib. Designed exclusively for the Australian international Twenty/20 cricket series, the Solo Man Bib helped "mansform" supporters from all teams into pectoral pounding hirsute man beasts. As well as being the must-have accessory for all supporters. the Solo Man Bib was also the official uniform for the hordes of fans competing in the world's first Chest Test a unique sports event that put man against beast in the ultimate fight to the death (well, hiccups) in a Solo sculling competition.

Oooops! My bad.

When you're planning on doing some doorstep drops to promote something, it's always a really super-wise idea to ensure that whatever you've chosen to actually drop isn't something that generates alarm in the recipient. Y'know, like white powder in an envelope or green pills left anonymously on doorsteps. That kind of thing tends to do the exact opposite of what you wanted it too and you wind up looking like a bit of an idiot.

Actually, like a huge idiot...

sometimes you just don't need copy...

you really, really don't...res ipsa loquitor

WWF "Coins"

WWF campaign in order to raise donations, where magnetic posters were placed at cinemas, gyms and reception areas in company buildings, and relied on a paint by numbers type method of placing certain coins on the highlighted positions to reveal the hidden creature. "Make your donation to the WWF Brazil here and see who you'll be helping".

We need to promote our nightclub...

I know, let's do up some flyers showing the Pope dancing with some random blonde woman. Oh, and let's photoshop in a nice big bottle of lager for him to hold on to.

C'mon, what could possibly go wrong?

AquarioMania "Bring life anywhere"

In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AquarioMania, you will bring life anywhere. Even to a bus shelter. Hey, free sushi for the homeless!

Our budget is bigger than the bailout

How much advertising do you think a trillion dollars will get you? Yeah. That's a lot. Hell, your descendants 7 generations from now will still be seeing your media buy.

But what if the trillion dollars was in Zimbabwe, where hyperinflation has rendered currency into worthless paper. Then how much of a campaign do you think you'll be able to pull off?

A billboard for The Zimbabwean composed entirely of Zimbabwean bank notes. What more proof do you need of a country’s total economic collapse than being able to stick trillions worth of currency onto a billboard...