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By now many of us have heard about the Forest Stewardship Council (FSC) whose mandate is to promote and certify sustainable forestry, harvest and management. But what about non-traditional paper products? E-ink for instance.
Esquire magazine recently tried to get ahead of the pack and become first to market with an e-ink cover. And while they were first to market, the general reaction to the cover and the attendant publicity has been quite underwhelming. There's still a ways to go before we're designing for e-ink paper and speccing out jobs on a dynamic format. There was also an environmental cost to this stunt, which has been very well researched and makes for some interesting reading...
http://www.fastcompany.com/blog/anya-kamenetz/green-friday/real-cost-e-ink
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