Showing posts with label Outdoor. Show all posts
Showing posts with label Outdoor. Show all posts

Bounty "Big spills"



What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".

Victoria Bug Zoo.



The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

Save Our Seas "Warning"



100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed "backwards" so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.

Action Medeor e.V. "Truck"


The goal was to develop a truck design that picks up the idea of the current campaign "Help in a package". The simulated three-dimensional graphic suggests that there is still room for your help. The truck drive 100.000 km (62.000 Miles) a year, most of it on highways. So the view of the simulated 3-D graphic is perfect for the situation. The truck is on the road since january 2009. Since then it had great exposure in national and local press.

Vaude Outdoor Equipment "Extreme conditions"



Vaude. Equipment for extreme conditions.

Commercial Trader "Harvested mat"


Due to a lack of space, Commercial Trader's application to attend the NAMPO Agricultural Trade Show was unsuccessful. Commercial Trader asked us to give them brand presence around the trade show in a way that would not create conflict with the organisers of the event. The NAMPO Agricultural Trade Show is attended by over 35.000 farmers from all over South Africa, so they decided to target the Bed & Breakfasts surrounding the show. They received permission from the B&Bs to place welcome mats outside bedroom doors. Each mat had a section shaved out of it, and a tractor strategically placed so that it looked like the tractor had harvested the mat. A copy of the Commercial Trader was left on the mat for the farmers to take home. Commercial Trader got to welcome the farmers before they'd even attended the event. Furthermore, those farmers now had the resource to find all the tractors and machinery they would encounter.

Transperth "Bus"

They remind football fans at Subiaco Stadium that public transport is an alternative to the congestion and parking problems on match days.

Volvo XC60"Ski Boots"

Volvo Norway sponsors Norway's premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.

AquarioMania "Bring life anywhere"



In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AquarioMania, you will bring life anywhere. Even to a bus shelter. Hey, free sushi for the homeless!

Our budget is bigger than the bailout



How much advertising do you think a trillion dollars will get you? Yeah. That's a lot. Hell, your descendants 7 generations from now will still be seeing your media buy.

But what if the trillion dollars was in Zimbabwe, where hyperinflation has rendered currency into worthless paper. Then how much of a campaign do you think you'll be able to pull off?

A billboard for The Zimbabwean composed entirely of Zimbabwean bank notes. What more proof do you need of a country’s total economic collapse than being able to stick trillions worth of currency onto a billboard...

Maruti Genuine Accessories "Key"



An increase in car thefts in the city had people worried about car security. And for Batra Auto Company (dealers of Murati - India's No.1 car company), it was the right time to push the genuine Maruti authorized car security systems. So the brief was to simply remind people how they could keep on driving their favourite car by securing it with genuine Maruti security systems. They had a simple solution to the problem. And the key to it was simply put, the "key"! They made some dummy keys that would fit in most Maruti cars and left them hanging from the door of cars parked in parking lots, outside apartment blocks, office buildings and so on. So that when the owners came back to the cars, it looked like someone was trying to tinker with the locks. A scary thought at that! And the tag attached to the key warned of the fact that next time they might not be as lucky! Thousands of enquiries, wich eventually led to a 130% jump in sales of genuine Maruti systems by Batra Auto Company. And that too in the first month itself. This activation also led to consumer affinity and goodwill towards Batra Auto Company. The only ones left unhappy were the carjackers!

Smoke'em if you got'em


Smoking kills. It's a fact. But how do you get through to people when they're completely jaded? Why you put a life-size pair of lungs on the street. Sure you say, been there, done that. But did you put a cigarette lighter in it? These folks did. It was for an anti smoking campaign in India. Instead of a lot of copy about how bad smoking is, they went right for the jugular (so to speak) and put an arresting visual in a very unexpected place.

Inspiration. Advertsing is Art



A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and object of the space become "art pieces".

Print Blogging Analog Style


Alfred Sirleaf is an analog blogger. He take runs the “Daily News”, a news hut by the side of a major road in the middle of Monrovia. He started it a number of years ago, stating that he wanted to get news into the hands of those who couldn’t afford newspapers, in the language that they could understand. To me this just shows the power of print and text. No matter where you go, there it is. Unpowered, undigitized, untouched by anything other than one person and two implements - a flat surface and something to scratch on it with.

The New York Times knew all about him back in 2006.

Big Brother is printing for you



The London police have bested their own impressive record for insane anti-terrorism posters with a new range of signs advising Londoners to go through each others' trash-bins looking for "suspicious" chemical bottles, and to report on one another for "studying CCTV cameras."

It's hard to imagine a worse, more socially corrosive campaign. Telling people to rummage in one anothers trash and report on anything they don't understand is a recipe for flooding the police with bad reports from ignorant people who end up bringing down anti-terror cops on their neighbors who keep tropical fish, paint in oils, are amateur chemists, or who just do something outside of the narrow experience of the least adventurous person on their street. Essentially, this redefines "suspicious" as anything outside of the direct experience of the most frightened, ignorant and foolish people in any neighborhood.

Even worse, though, is the idea that you should report your neighbors to the police for looking at the creepy surveillance technology around them. This is the first step in making it illegal to debate whether the surveillance state is a good or bad thing. It's the extension of the ridiculous airport rule that prohibits discussing the security measures ("Exactly how does 101 ml of liquid endanger a plane?"), conflating it with "making jokes about bombs."

The British authorities are bent on driving fear into the hearts of Britons: fear of terrorists, immigrants, pedophiles, children, knives... And once people are afraid enough, they'll write government a blank check to expand its authority without sense or limit.

What an embarrassment from the country whose level-headed response to the Blitz was "Keep Calm and Carry On" -- how has that sensible motto been replaced with "When in trouble or in doubt/Run in circles scream and shout"?

When ad fates fall, so does quality



Continuing today's journey to the exotic lands of the former USSR, we have some examples of billboards in Russia. It seems that with the economy heading south, ad rates have all but become free. They're so cheap now that anyone, yes anyone, can buy space on a billboard and get some really quality creative out there for everyone to see.

You call that a billboard? THIS is a billboard


6 square kilometers of one to be exact.

Located in downtown Moscow, it's 6000 square meters of pure advertising domination. Not something easily doable in Canada, but hey, one can always dream...

Samsung Viral



Non-sense viral video for Samsung with the goal to communicate the series of LCD TVs with ultraslim LEDs. For that they "created" a performance with sheeps "dressed" with LEDs guided by a sheperd dog, creating shapes like the Pong game or the Mona Lisa...

When the Vampires come, we'll be ready


To promote the Vampire show "Trueblood" in Auckland, NZ, posters were put up made of a wood-composite. The trick? You could snap off your very own Vampire-killing stake. Or you could just use a bunch of them to build a small fence...

Social embarassment - the new way to advertise


You decide, hey, it's a nice day, perhaps I'll go out. So you do, and you think, hey, maybe I'll hop on the bus and run some errands, so you sit down on the bench at the bus stop to wait. But why is everyone pointing at you and laughing? You're wearing pants, you don't have a waffle tangled up in your hair...oh wait, it's the bus shelter ad, it's displaying your weight, the bench is a scale...how clever.

You then decide that someone is going to suffer for this, you don't know who or when, but someone shall suffer...