This conceptual video is a corporate collaborative research project
initiated by Bonnier R&D into the experience of reading magazines on
handheld digital devices. It illustrates one possible vision for
digital magazines in the near future. The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated
features of printed magazines.
.jpg)
Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts
Adidas "Adithread"
In 2007 the Adidas sponsored All Blacks suffered the most unexpected defeat at the Rugby World Cup. The challenge was to reconnect a disillusioned fan base with the team and strengthen Adidas’ brand position in the process. To do this they needed an idea that would get fans closer to the All Blacks by registering their support in a new, innovative and disruptive way. The insight was that the strength of the fans relationship was in the enduring power and legacy of the All Black jersey. The promotion was an integrated campaign where the jersey itself became message and medium. An interactive promotion invited fans to sign a virtual jersey thread. In a world first they then used nanotechnology to imprint the names on to a real thread to be sewn into the captains jersey. Alongside this was a unique chance for babies born on a 2008 test match day to be gifted a special All Blacks jersey, capturing a new generation of fans. The campaign took on a life of its own generating blog stories around the world and over 25,000 google results. The New Zealand media ran the campaign as the lead story in the primetime news bulletins and it made the front section of the major metropolitan newspapers. The website generated traffic from over 150 countries. 68% of NZ babies born on test match dates claimed their special jersey. Interest in the All Blacks was restored with research showing 18% more fans expressing interest. Ultimately, almost 10,000 fans got to have their name nano-imprinted into a piece of All Black history. Never before had sports fans had such an interactive and tangible way in which to become a part of their favourite team. The promotion would literally stitch the fans into adidas product and All Black history, deepening the relationship between the fans, adidas product, and All Blacks team. Additionally, they were giving the new generation of fans a special memory and affinity for the adidas brand they would carry with them for the rest of their lives. Gold Cannes Lions Promo Winner.
Fiat 500C "Happy Drive"
Fiat 500 was launched yesterday in France with an unnusual test-drive: using Google Street View, it's possible to drive it around Paris, London, NY an other cities.
Check the site here:
Fiat 500C Test Drive
MTV "Eat this ad"
To publicize the MTV Young Universe Brief on the theme of sustainability, they created a totally sustainable ad: in edible paper. Fot this action we also created a website www.comaestenuncio.com.br. Wich offered a promotion inviting people to send in their recipes using the edible paper as an ingredient. A famous chef was invited to create the first dish and invite people to take part in the promotion. There were thousands of hits and hundreds of recipes and the best won an invitation to the award ceremony of the Brazilian Video Music Awards. The edible paper aroused so much curiosity that it even made the news programs. An incalculable amount of nationwide spontaneous media was achieved for the brand. This brief event was a huge success and attracted a massive market presence.
I was going to pick up the hatchback, but the sedan tasted better...
Move over scratch-n-sniff, the 21st century is going to be the dawn of lickable ink.
The mind fairly boggles.
Imagine having to focus group what flavour your brand is?
Oy vey.
No two paper stocks are alike
Fingerprinting blank paper - not for your fingerprints, but for the unique texture and composition of the paper itself. This, when combined with the hidden data from printers makes for a rather Orwellian scenario.
Logos that Fly!
Flogos are a new form of alternative media, using artificial clouds to disclose logos made from a soap based foam .
Watch the Future
This month’s featured item combines innovation and technology with practical convenience for a product that’s sure to generate some buzz in the marketplace.
Today, consumers of all age groups are infatuated with technology and gadgetry, and this revolutionary contactless payment system doesn’t disappoint.
In addition, the product allows for value-added customization, and can be used in a variety of credit/debit, prepaid, gift and transit applications.
Check out the following clues to guess what the product is:
• It is an innovative payment device that is not carried, yet is always on hand.
• It is a quicker and more convenient alternative to conventional payment cards.
• It proves that time actually is money.
Mystery Product Revealed
Headquartered in Fort Lee, N.J., American Banknote—a holding company and the parent of the ABnote Group, which operates through its subsidiary companies including Boston-based Arthur Blank & Company—is now the exclusive distributor of the LAKS Smart Transaction Watch in the United States and Canada.
The ABnote-LAKS Smart Watch is a new payment device that is worn, not carried, so it is always literally on hand, making it quick, convenient and easily accessible compared to conventional payment cards. Users simply wave the ABnote-LAKS Smart Watch by a conforming contactless payment reader to complete a transaction. The watch can be issued with a traditional companion card linked to the existing cardholder account, and provides the option of using either the watch or card for payment.
“ABnote is excited to work with LAKS to give card issuers the opportunity to provide their customers the convenience to pay with this familiar, yet unique, form factor,” said Tim Wright, ABnote’s vice president of product marketing.
The ABnote-LAKS Smart Watch is designed for contactless transactions and leverages LAKS patented technology. The watch features a slide in system for a SIM-sized smart card supplied by ABnote. This new cutting-edge system makes it possible to handle the watch and the smart card separately, allowing for a number of benefits to both issuer and user.
Multiple applications can be utilized enabling financial applications to be alongside others such as Mass Transit or Access Control. In essence, the Smart Watch puts a smart card into the watch and taps the combined market opportunity for both the watch and smart card industries.
For card issuers, the ABnote-LAKS Smart Watch will provide a “top-of-the-wallet effect,” driving users to utilize their payment account much more often than with a card alone. Contactless-enabled payment has been shown to cause cards that were less used or even dormant to become the most frequently used when contactless payment capability was added.
Mirror, Mirror on the wall
The Interactive Mirror created by Alpay Kasal is a new kind of touch sensitive display that allows users to interact with buttons and animations layered on their own reflections.
You watch the ads, and they watch you...
This is a link to a very interesting article about new technology that seems to foreshadow the future of outdoor and out-of-home advertising. From transit to billboards, posters to electronic displays - it's all going to change...
HBO Audio Outdoor
Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009.
I think it's called 'convergence'...
Print versus digital. Good versus evil. Online versus offline. Why can't we all just get along?
Seems like the good people of Chicago are trying just that. And hey, they did give the world Obama so...
Content is content, regardless of where it comes from or how it's delivered. And content doesn't always need to be confined to one channel only.
What is the average percentage to expect for overs in print projects?
Answer: That’s a great question. However, there isn’t an easy answer. The average percentage of overs could be between 0-10% depending on many factors, such as the:
print technology or process used – Typically the percentage of overs is higher for some types of print processes such as web printing, in which you might commonly see 3% over. Compare this to a well-executed variable-data print job which might result in no overs, as digital printing allows for a print run of one piece.
print quantity – In general smaller quantity print projects usually have a higher percentage of overs, then larger quantity jobs. So if your print quantity is 1,000 – a print supplier might deliver 10% overs and those 100 pieces might be highly valued. If your print quantity is 1 million, 10% overs – or 100,000 pieces - would certainly not be acceptable.
buying company’s standards – If a buying company communicates to their print suppliers upfront the percentage of overs that they consider acceptable and that they’ll pay for, universally solutions providers adapt to those requests.
and the print supplier – Every print solution provider is different. There are printers who still try to maximize their profitability by delivering and billing for a large percentage of overs that were not explicitly ordered by the buying company. That tactic is much less tolerated by today’s professional print buyers. Moreover, almost all printers have responded to the customers’ increased sensitivity to waste. In addition, many solution providers have streamlined there workflow for less waste.
print technology or process used – Typically the percentage of overs is higher for some types of print processes such as web printing, in which you might commonly see 3% over. Compare this to a well-executed variable-data print job which might result in no overs, as digital printing allows for a print run of one piece.
print quantity – In general smaller quantity print projects usually have a higher percentage of overs, then larger quantity jobs. So if your print quantity is 1,000 – a print supplier might deliver 10% overs and those 100 pieces might be highly valued. If your print quantity is 1 million, 10% overs – or 100,000 pieces - would certainly not be acceptable.
buying company’s standards – If a buying company communicates to their print suppliers upfront the percentage of overs that they consider acceptable and that they’ll pay for, universally solutions providers adapt to those requests.
and the print supplier – Every print solution provider is different. There are printers who still try to maximize their profitability by delivering and billing for a large percentage of overs that were not explicitly ordered by the buying company. That tactic is much less tolerated by today’s professional print buyers. Moreover, almost all printers have responded to the customers’ increased sensitivity to waste. In addition, many solution providers have streamlined there workflow for less waste.
Christmas Card Making Machine.
The “Christmas Card Making Machine” is an over-sized Christmas card display in the London agency’s front window. The card houses two large screens showing a scrolling chain of 12 characters. When passers-bys stand in the footprints outside the window, the installation captures their image and embeds their face on a character, which then joins the chain. The ever-growing chain can be viewed at www.christmascardmakingmachine.com, where users can also create their own Christmas cards.
Apply Here - World's first napkin book.
In German Advertising there is a lack of talented young copywriters. BBDO took up the challenge and started to recruit literature students as junior copywriters. The objective was to get job applications from an exciting, new source of talent. On the one hand the creative execution should come across as a spontaneous drawing on a napkin, done by somebody bored while he or she was having lunch at the cafeteria. While on the other hand, the self-drawn illustrations, with the handwritten typopgraphy, should show how much effort was put in producing this special medium for recruiting new Junior Copywriters at BBDO. In order to reach the literature students, they decided to scribble their message on a napkin. “The world’s first napkin book” was created. The students picked it up in the campus cafeteria along with their lunch. The napkin book celebrates love of the written word and how one can make it their profession. BBDO Düsseldorf received over a hundred job applications from interested, young literature students. This was 15 times greater than the previous months’ total applications. The agency was introduced to fresh talent who, without this promotion, never would have considered working in advertising.
Print? Dead.
Why is it that print is being called dead. Again. And again. Is it really going to go the way of the Dodo? Will all those millions in the world who don't know what a blog is much less read one miss ink on paper? That is of course assuming that they all have access to the net. In the jungle. Or the desert. Or their electricity-free village.
Once again the grave is being dug, the flowers are being ordered and the death notice is being set in type...I wonder which newspaper will print the notice that print is dead?
If you don't write about it, no one will know about it.
U.S. chain Target recently released a new and innovative gift card. I'm unsure as to how practical it will be and how much use the special feature will have, but it's an interesting idea nonetheless.
Unfortunately, when you go to the Target web site and attempt to learn more, you can't. No specs, no details, no information. It's being treated as just another gift card.
Copy, print, text, whatever you want to call it, is needed, online and off. You can drive all the people you want to the site, but if they can't get the information they want and need, then it's wasted energy, wasted budget and wasted time.
This link will take you to the page, see for yourself...
Unfortunately, when you go to the Target web site and attempt to learn more, you can't. No specs, no details, no information. It's being treated as just another gift card.
Copy, print, text, whatever you want to call it, is needed, online and off. You can drive all the people you want to the site, but if they can't get the information they want and need, then it's wasted energy, wasted budget and wasted time.
This link will take you to the page, see for yourself...
Subscribe to:
Posts (Atom)