IKEA "Home furnishing liner"

Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. They hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents “From the place to sleep To home to enjoy”. TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers. Bronze Cannes Lions Outdoor Winner.

Road Safety "Bleeding Billboard"

Rain changes everything. Please drive to the Conditions.

Nissan "Cinema Ceiling"

Nissan required a regional tool in order to increase the numbers of testdrives for its Nissan Micra C+C Convertible and by doing so increase the sales volume as well. In order to get the right feeling of driving a convertible they went to a place where their audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn't just shown on the cinema screen but un the cinema ceiling. By doing so they were certain to deliver the right message at the right moment: "convertible-feeling for everyone!" An increase in Nissan Micra C+C test drives by 19.2%

Victoria Bug Zoo.

The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

Save Our Seas "Warning"

100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed "backwards" so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.

Transperth "Bus"

They remind football fans at Subiaco Stadium that public transport is an alternative to the congestion and parking problems on match days.

WWF "Coins"

WWF campaign in order to raise donations, where magnetic posters were placed at cinemas, gyms and reception areas in company buildings, and relied on a paint by numbers type method of placing certain coins on the highlighted positions to reveal the hidden creature. "Make your donation to the WWF Brazil here and see who you'll be helping".

Our budget is bigger than the bailout

How much advertising do you think a trillion dollars will get you? Yeah. That's a lot. Hell, your descendants 7 generations from now will still be seeing your media buy.

But what if the trillion dollars was in Zimbabwe, where hyperinflation has rendered currency into worthless paper. Then how much of a campaign do you think you'll be able to pull off?

A billboard for The Zimbabwean composed entirely of Zimbabwean bank notes. What more proof do you need of a country’s total economic collapse than being able to stick trillions worth of currency onto a billboard...

Georgia Max Coffee "Ski Toilets"

Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” The message also featured the URL www.maxcoffee.jp, where visitors could view videos of extreme sports as well as sign up to the MAX community.

Did your logo cost as much as a latte?

That's bad, very, very bad. Here's why. Logo design is vital to a company, and a bad logo does as much damage as a crooked accountant or a customer service rep with Tourette's.

Mirror, Mirror on the wall

The Interactive Mirror created by Alpay Kasal is a new kind of touch sensitive display that allows users to interact with buttons and animations layered on their own reflections.

You watch the ads, and they watch you...

This is a link to a very interesting article about new technology that seems to foreshadow the future of outdoor and out-of-home advertising. From transit to billboards, posters to electronic displays - it's all going to change...

HBO Audio Outdoor

Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009.

Writing with water

It's a neat idea for an outdoor piece. Subject to seasons, but very neat.

The Lung Association "Hole"

“This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association - Nothing is more important than your next breath.”

Agency: Humber College Toronto, Canada.

Funny and Clever Chinese Shanzhai Brand

Chinese Lesson Time:

shanzhai = literally “mountain stronghold” in reference to historical warlord holdouts that were outside of government control. A “shanzhai” edition product thus refers to products outside of government regulations that are widely reflected in the numerous fake and knockoff electronics/commodities made in China today. The term “shanzhai” can also refer to things that are improvised or home-made and are generally crude in both form and function (the closest English equivalent would be “ghetto”).

Christmas Card Making Machine.

The “Christmas Card Making Machine” is an over-sized Christmas card display in the London agency’s front window. The card houses two large screens showing a scrolling chain of 12 characters. When passers-bys stand in the footprints outside the window, the installation captures their image and embeds their face on a character, which then joins the chain. The ever-growing chain can be viewed at www.christmascardmakingmachine.com, where users can also create their own Christmas cards.

Global Warming - Swimming Pool

As the world's first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner. They glued an arial view of a city to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday. www.globalwarmingsolutions.co.in received 300% more hits in the subsequent days of the activity. They also observed increased registrations pledging support for the cause. The idea received widespread media coverage and word of mouth publicity.

Magic Crystal Display - Outdoor Poster

Here's a EL display. EL = Electro-Luminescent. Basically individual lighted panels... kind of like the indigo watch. Using print and bright LED lighting - this product creates a animation sequence that continous flashes. Very much like "the Esquire magazine" cover recently.

it's no Tim Hortons but.....

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.