Bounty "Big spills"

What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".

BC Adventure Survival Training "Business Card"

The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

IKEA "Home furnishing liner"

Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. They hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents “From the place to sleep To home to enjoy”. TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers. Bronze Cannes Lions Outdoor Winner.

Lübbe & Co "Paper handkerchief book"

Bastei-Lübbe Verlag is the largest publisher of sappy romance novels in the German-speaking countries. One of its most prominent authors is best-selling American author Sasha Lord. Due to her enthralling romantic adventure novels, Sasha Lord has become one of the most successful international best-selling authors of her genre. “Across a Wild Sea”, yet another promising title from the Bastei-Lübbe publishing house, came out at the beginning of 2009. To promote the title, their customer wanted to have an extraordinary campaign that would do justice to the love story and significantly increase the number of pre-release orders. The number of people who read sentimental literature is very large – as is the number of titles competing for space on the market. In spite of this, Sasha Lord has over the course of the years written her way into readers’ hearts and defended her title as a best-selling author. Her readership and their expectations of her are enormous. So the most obvious thing to do was give readers what they want: emotions. With this promotional concept, they want to let the target audience know without a doubt that this title is best-selling author Sasha Lord’s most emotional work yet. The way that an excerpt of the material was presented was a good clue as to the tear-filled content of the novel: the first chapters of the tear-jerking book were printed as an exclusive preview on paper handkerchiefs. At first the weight and look of the excerpt makes it seem just like the real version of the book. Upon opening the hardcover however, the reader realises that a box of tissues is hidden inside the book. The pages of this box have the first chapter of the novel printed on them. This “pocket-handkerchief book” in a tissue box was sent to 200 publisher’s dealers and about 300 loyal readers. The response of regular readers addressed before publication was gigantic. 70% ordered the book directly from the publisher even before the official sales launch. The eye-catching advertising campaign caused sales to reach the level forecast for the whole month of January in just the first week! Bronze Cannes Lions Direct Winner.

Nissan "Cinema Ceiling"

Nissan required a regional tool in order to increase the numbers of testdrives for its Nissan Micra C+C Convertible and by doing so increase the sales volume as well. In order to get the right feeling of driving a convertible they went to a place where their audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn't just shown on the cinema screen but un the cinema ceiling. By doing so they were certain to deliver the right message at the right moment: "convertible-feeling for everyone!" An increase in Nissan Micra C+C test drives by 19.2%

Picta "Natural colors"

Picta, a craftsman company specialised in interior finish, decoration and design, sent this direct mailing to promote the use of natural colors: more beautiful, brighter, safer for health and friendly to the environment because these colors are not toxic at all.

Tüm Abbruch demolition company "Push Puppet"

The task was to create a direct mailing for the demolition company Tüm Abbruch to drive awareness and generate new business contacts. They created a "push puppet" building that dramatized Tüm Abbruch's core business in a very immediate, playful and memorable way. Due to long planning times in this sector they had to find an approach that "cut through" and guaranteed high recall rates. The results were outstanding. Overall 13,5% of the recipients responded via mail or direct phone calls. Most of them wanted an additional piece for their colleagues. New business targets were fully met.

Transperth "Bus"

They remind football fans at Subiaco Stadium that public transport is an alternative to the congestion and parking problems on match days.

Scala JWT Egg Fight

Every Easter all Romanians engage in an age long tradition, that no one seems to know, or, indeed, care, where it came from. They pick what they believe to be the strongest egg in the basket and they smash it against another, chosen by one of their friends, along with the words "Christ is resurrected", to which the opponent answers "He is resurrected indeed". It's always difficult to pick up the strongest egg for the fight and everyone has his own method or tricks. Scala JWT Bucharest decided to add a twist on another age old tradition - intricately decorating the Easter eggs - by providing their friends and clients with a set of stickers designed to pimp the unsuspecting eggs for the big battle.

Zohra Mouhetta "Lose Your Belly"

The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.

Prison Break Direct Mail

In order to communicate to journalists and media buyers the last season of Prison Break,on FOX, in which the Scofield brothers need to decipher codes to reach to freedom, a different direct mail was sent.

Media agencies and other media received an inviolable box simulating a prison with a mobile phone inside. Meanwhile e-mails were sent "asking for help" for whom was good deciphering codes. In these e-mails was a part of the code and the FOX's website was hidden the other part.The person finding the code would get the mobile phone. A Michael Scofield lookalike would come and break the box "releasing" the mobile phone.

There's packaging. Then there's Packaging.

This is what happens when you turn a designer loose and just leave them alone.

Japanese industrial designer Naoto Fukasawa has created a series of creative fruit juice packages that have the look and feel of the fruit they contain.

Maruti Genuine Accessories "Key"

An increase in car thefts in the city had people worried about car security. And for Batra Auto Company (dealers of Murati - India's No.1 car company), it was the right time to push the genuine Maruti authorized car security systems. So the brief was to simply remind people how they could keep on driving their favourite car by securing it with genuine Maruti security systems. They had a simple solution to the problem. And the key to it was simply put, the "key"! They made some dummy keys that would fit in most Maruti cars and left them hanging from the door of cars parked in parking lots, outside apartment blocks, office buildings and so on. So that when the owners came back to the cars, it looked like someone was trying to tinker with the locks. A scary thought at that! And the tag attached to the key warned of the fact that next time they might not be as lucky! Thousands of enquiries, wich eventually led to a 130% jump in sales of genuine Maruti systems by Batra Auto Company. And that too in the first month itself. This activation also led to consumer affinity and goodwill towards Batra Auto Company. The only ones left unhappy were the carjackers!

Roche "Anti-Stress Balls"

Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women's awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. "You don't see breast cancer. You feel it. Do the self-exam". 50,000 balls and a flyer - explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.

"Million Dollar Catch"

Nice ambient for the TV show Million Dollar Catch. Just place a sticker at the end of the lanes and advertise for your other TV Show.

Restaurant-bar Le Cactus "Monday Hot Wings"

Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.

Georgia Max Coffee "Ski Toilets"

Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” The message also featured the URL www.maxcoffee.jp, where visitors could view videos of extreme sports as well as sign up to the MAX community.

Amnesty International "Candle"

Their objective was to make people understand the meaning of the Amnesty Candle (bring the horrors to light; No one will keep us from seeing) and boost Amnesty's brand appeal. They created an "interactive card". The people who bought the candle received a card with it. They had to bring the flame of the candle close to the black card to see the image that was hidden behind the black surface.

Toyota "Greeting Card"

Dealership Toyota - Lovse wanted to wish a Happy New Year to their visitors in december. New year's card should be innovative, memorable and was supposed to reflect the holiday spirit. One greeting card - double usage. Card had a removable part/sticker with shown dimensions of break lights illustrated on the back for four most sought after Toyota models. Every step on the breaks created a New Year's greeting to all those driving behind.

Rock and Roll all night!

For Carnaval. MTV Brazil is inserting Kiss masks in magazines. At this time of the year, people often wear masks and only listen to samba. But not on MTV, which goes on playing rock 'n roll.