Showing posts with label Subway. Show all posts
Showing posts with label Subway. Show all posts

IKEA "Home furnishing liner"


Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. They hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents “From the place to sleep To home to enjoy”. TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers. Bronze Cannes Lions Outdoor Winner.

Inspiration. Advertsing is Art



A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and object of the space become "art pieces".

Big Brother is printing for you



The London police have bested their own impressive record for insane anti-terrorism posters with a new range of signs advising Londoners to go through each others' trash-bins looking for "suspicious" chemical bottles, and to report on one another for "studying CCTV cameras."

It's hard to imagine a worse, more socially corrosive campaign. Telling people to rummage in one anothers trash and report on anything they don't understand is a recipe for flooding the police with bad reports from ignorant people who end up bringing down anti-terror cops on their neighbors who keep tropical fish, paint in oils, are amateur chemists, or who just do something outside of the narrow experience of the least adventurous person on their street. Essentially, this redefines "suspicious" as anything outside of the direct experience of the most frightened, ignorant and foolish people in any neighborhood.

Even worse, though, is the idea that you should report your neighbors to the police for looking at the creepy surveillance technology around them. This is the first step in making it illegal to debate whether the surveillance state is a good or bad thing. It's the extension of the ridiculous airport rule that prohibits discussing the security measures ("Exactly how does 101 ml of liquid endanger a plane?"), conflating it with "making jokes about bombs."

The British authorities are bent on driving fear into the hearts of Britons: fear of terrorists, immigrants, pedophiles, children, knives... And once people are afraid enough, they'll write government a blank check to expand its authority without sense or limit.

What an embarrassment from the country whose level-headed response to the Blitz was "Keep Calm and Carry On" -- how has that sensible motto been replaced with "When in trouble or in doubt/Run in circles scream and shout"?

Walk left, stand right, advertise all over.


Outdoor and out of home ads are everywhere, but using an escalator presents unique challenges. Here are some real winners...

the font from the underground



When the Toronto subway first opened to the public in 1954, they used a unique and easy to read font for wayfinding and signage. Since then they have moved on to using a mixture of sans serif type for the most part, but the original font is what stands out best. It is often mistaken for Gill Sans, but it is actually based on Futura.

The original typeface is a sans serif in upper case only, with numerals, ampersand, period, and apostrophe, and an arrow.

Now you can have it yourself...

Transit ads in Russia


Here's a photo set from Kyiv, Ukraine showing how they do up their stations and subways. Funnily enough, if you squint a bit, it looks just like Toronto. Minus the chandeliers in the stations of course...

Subway in-tunnel advertising gives outdoor a new direction

Now you see it, now you don’t! You are riding in a subway car, gazing out the window when, suddenly, like a hallucination, an animated advertising scene flashes outside your window. It’s not your imagination. Outdoor advertising has found a new print direction -- subway in-tunnel advertising.

The new medium is championed by several advertising firms. A low-tech approach to subway displays in subway tunnels, in-tunnel advertising relies on a scientific phenomenon known as “persistence of vision,” which allows humans to see animated or moving pictures.

In this process, a continuous strip of slightly varying pictures is transferred to a film strip. When the film is projected, the mind records each image as a continuous movement.

The beauty of this system lies in its simplicity -- no electronics, flashing lights, sensors or moving parts, except for the passing train. It’s a natural environment for this kind of advertising, because you have a captive audience of thousands of passengers who are looking for something to do. The light boxes captivate their attention.