Wordsworth Books "3D flyer"

Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client's store in the mall, they handed out flyers to consumers, wich were "torn out pages" from Wordsworth books, that when held up to the Macs' webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.

I think it's called 'convergence'...

Print versus digital. Good versus evil. Online versus offline. Why can't we all just get along?

Seems like the good people of Chicago are trying just that. And hey, they did give the world Obama so...

Content is content, regardless of where it comes from or how it's delivered. And content doesn't always need to be confined to one channel only.

Web to Print to Mouth

Here's a cool personalized web to print application.......have fun!

http://www.myfruitrollups.com/Customization.aspx#altered

HP announces partnerships with MySpace, MTV

HP executives focused on how the company will capitalize on what they called the transformation of print from analog to digital, and announced key partnerships with brands such as MTV, MySpace and others to help achieve HP's goals, at the company's annual Imaging & Printing Conference in San Diego.

To help grow its retail business, the company also announced the November launch of a new Web-based program, which will offer small and midsize business owners affordable marketing services, such as stationery and Web sites.

Approximately 53 trillion pages will be printed in 2010, 10% of which will be digital, according to HP. The company outlined a series of initiatives and new products to help it build market share and accelerate growth with consumers, small and midsize businesses, print service providers and enterprise partners. All were an extension of HP's Print 2.0 strategy, which was introduced at last year's imaging and printing conference.

The market is dominated by analog, but there are opportunities for digital print in commercial print, signage, publishing and packaging. This week, HP announced a new business development program to help print service providers make the transformation from analog to digital.

A New Horizon coming!

During this year’s CMA Annual Convention, I saw a company demonstrating an example of how communication solutions have changed. We all understand what is changing but now there is a requirement to identify partners that can integrate the change.

Effective communication is dependent on individual consumer’s media preference. As users of print including digital variable print, we have entered a new era where familiar strategies and methods are no longer sufficient to deliver a comprehensive consumer experience.

The sample below is collision of media; interactive, web, e-mail, 1:1 Direct Mail and print.

Using the iPOD Touch, customers could pick and personalize a nature-themed tablecloth demonstrating an interactive, rich data collection utilizing a non-traditional device. The tablecloth was then printed using dye sublimation technology and delivered 4 weeks later.

We understand that the printing industry is changing and that the integration of online solutions within the traditional and digital printing spaces is becoming more prevalent. This sample is a unique example of a customized web-to-print campaign. For more info please contact: kevin.miller@transcontinental.ca