A New Horizon coming!

During this year’s CMA Annual Convention, I saw a company demonstrating an example of how communication solutions have changed. We all understand what is changing but now there is a requirement to identify partners that can integrate the change.

Effective communication is dependent on individual consumer’s media preference. As users of print including digital variable print, we have entered a new era where familiar strategies and methods are no longer sufficient to deliver a comprehensive consumer experience.

The sample below is collision of media; interactive, web, e-mail, 1:1 Direct Mail and print.

Using the iPOD Touch, customers could pick and personalize a nature-themed tablecloth demonstrating an interactive, rich data collection utilizing a non-traditional device. The tablecloth was then printed using dye sublimation technology and delivered 4 weeks later.

We understand that the printing industry is changing and that the integration of online solutions within the traditional and digital printing spaces is becoming more prevalent. This sample is a unique example of a customized web-to-print campaign. For more info please contact: kevin.miller@transcontinental.ca