Sony Bravia "Zoetrope"

To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.

Homeless With Thought-Provoking POP

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When was the last time you saw a homeless person? Do you even remember? And if you do remember, you probably just walked right by, right? On behalf of the Weingart Homeless Center, LA-based agency David & Goliath set out to change that all too common behavior among the non-homeless.

The agency, along with photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign on which each of them wrote, "Before you turn away, put yourself in my place."

The agency then made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.

Admirable work. Check out the video overview of the project.

Mini "Augmented Reality Advertising a Reality"

Mini has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their Mini Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor and Sport, Werben & Verkaufen and Autobild.

Logos that Fly!

Flogos are a new form of alternative media, using artificial clouds to disclose logos made from a soap based foam .

Watch the Banned Super Bowl Ad Here

It's not print, but it is the big show on the weekend: A sexy ad from, all of all sources, animal rights activist PETA, has been banned by NBC from Super Bowl airing due to the hot girl-on-veggie action. Maybe that's what mom used to mean by warning not to let PETA-in go too far.

A Few Good Creative Men

Sushi Roll "Sushi train"

Nice advertising idea for the sushi restaurant Sushi Roll at the point of sale. Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.

Agency: JWT Sydney, Australia.

Sony Introduces It's Ultra Thin, Flexible Video Screen

It's in Chinese but you get the idea. Just imagine what this technology can do for us in the near future! How about walking around with programable newspapers, books or pull down window shades that you can watch TV on. This is a huge leap for us.

Interactive Advertising

This interactive platform is the ultimate experience for digital signage and advertising. The Interactive Media System combines intuitive human body motion with our interactive surfaces, including interactive walls, interactive tables, interactive windows and interactive floors!
The result is a highly effective interactive marketing tool that captivates your target audience in Retail enviroment, Events or Outdoor media. It not only exists in real time, but in a unique way can create and send powerful messages by way of advertising, brand re-enforcement and establishing corporate identity.

Printing with Water

What is Lumalive?

Philips Lumalive combines colourful dynamic light with textilesPhilips Lumalive is a new medium to convey emotions and messages. It creates a positive spirit and boosts your energy level. We use colorful dynamic animations on textile products like garments, to make an unexpected striking appearance. By integrating multicolor LEDs (light-emitting diodes) into textile objects Philips Lumalive transforms them into communication platforms, while their textile look & feel retains. This is a distinctive way to experience, communicate and personalize.
Promotion agencies welcome Philips Lumalive as a new communication medium.

I Love F@%king Print