Bounty "Big spills"

What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".

Terminix "Roach"

All it takes is a small crack for a cockroach to enter your home.

Road Safety "Bleeding Billboard"

Rain changes everything. Please drive to the Conditions.

Nissan "Cinema Ceiling"

Nissan required a regional tool in order to increase the numbers of testdrives for its Nissan Micra C+C Convertible and by doing so increase the sales volume as well. In order to get the right feeling of driving a convertible they went to a place where their audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn't just shown on the cinema screen but un the cinema ceiling. By doing so they were certain to deliver the right message at the right moment: "convertible-feeling for everyone!" An increase in Nissan Micra C+C test drives by 19.2%

Nokia "Files everywhere"

They developed a very unique and simple ambient concept to target young students in and around Sydney university campuses to increase awareness of Ovi as Nokia’s service platform which allows you to access your files anytime, anywhere.

Salvation Army "This Campaign Cost Nothing"

A pro-bono campaign that launched May 11 for the Salvation Army of Northern New England to create awareness of the organization's services. The entire campaign was done for free, creative was donated by VIA, and all media space was donated by local businesses. The campaign uses guerrilla media uniquely tailored to each business. It is also supported by print, online and T.V.

Index Livingmall "Model Room Bags"

The Agust '08 catalogue for Index Livingmall, the furniture store, is introducing the index condo set. Instead of the typical catalogue, it's designed like a shopping bag. The different bag sizes represent the room spaces. With these "bags" the consumer can see the furniture and decor items fit in the condo space printed inside. The detachable items gives the consumer the experience of designing their own space. No doubt will these catalogue bags be the hottest items for Index.

Commercial Trader "Harvested mat"

Due to a lack of space, Commercial Trader's application to attend the NAMPO Agricultural Trade Show was unsuccessful. Commercial Trader asked us to give them brand presence around the trade show in a way that would not create conflict with the organisers of the event. The NAMPO Agricultural Trade Show is attended by over 35.000 farmers from all over South Africa, so they decided to target the Bed & Breakfasts surrounding the show. They received permission from the B&Bs to place welcome mats outside bedroom doors. Each mat had a section shaved out of it, and a tractor strategically placed so that it looked like the tractor had harvested the mat. A copy of the Commercial Trader was left on the mat for the farmers to take home. Commercial Trader got to welcome the farmers before they'd even attended the event. Furthermore, those farmers now had the resource to find all the tractors and machinery they would encounter.

National Geographic "Jail set"

To promote a shock documentary series on day-to-day life in one of America's worst prisons. More than 30.000 place settings depicting a picture of a disgusting prison meal tray were distributed at lunchtime in Paris eateries and brasseries (restaurants). This ambient promotional campaign for the show generated far more attention than the press and poster campaign that was launched concurrently. The outcome? The chain achieved its highest viewing figures since its foundation in 2001. Many articles were written mentioning the operation in the French daily press and in French magazines.

Iams Dog Frisbee

Iams Dog Food makes strong dogs.

Volvo XC60"Ski Boots"

Volvo Norway sponsors Norway's premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.

Prison Break Direct Mail

In order to communicate to journalists and media buyers the last season of Prison Break,on FOX, in which the Scofield brothers need to decipher codes to reach to freedom, a different direct mail was sent.

Media agencies and other media received an inviolable box simulating a prison with a mobile phone inside. Meanwhile e-mails were sent "asking for help" for whom was good deciphering codes. In these e-mails was a part of the code and the FOX's website was hidden the other part.The person finding the code would get the mobile phone. A Michael Scofield lookalike would come and break the box "releasing" the mobile phone.

You'd best do as we say lest we 'retouch' you

Q: How do you attract attention to your photo retouching services?
A: Blackmail

Maruti Genuine Accessories "Key"

An increase in car thefts in the city had people worried about car security. And for Batra Auto Company (dealers of Murati - India's No.1 car company), it was the right time to push the genuine Maruti authorized car security systems. So the brief was to simply remind people how they could keep on driving their favourite car by securing it with genuine Maruti security systems. They had a simple solution to the problem. And the key to it was simply put, the "key"! They made some dummy keys that would fit in most Maruti cars and left them hanging from the door of cars parked in parking lots, outside apartment blocks, office buildings and so on. So that when the owners came back to the cars, it looked like someone was trying to tinker with the locks. A scary thought at that! And the tag attached to the key warned of the fact that next time they might not be as lucky! Thousands of enquiries, wich eventually led to a 130% jump in sales of genuine Maruti systems by Batra Auto Company. And that too in the first month itself. This activation also led to consumer affinity and goodwill towards Batra Auto Company. The only ones left unhappy were the carjackers!

Inspiration. Advertsing is Art

A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and object of the space become "art pieces".

Now that's just wrong

Sure, auto sales are down and dealerships are feeling the pinch. But is this the way to go about generating business?

And I quote:

"My wife went into a Wal-Mart the other day and when she came out of the store she found a note that was left on her car. It said "Please call me about your car" and was hand written on a torn off piece of notebook paper. Of course the first thing you think of is that someone bumped into it or something, but after finding no damage she called the number to see what was up. The person that answered was apparently a car salesperson from a nearby Chrysler dealership and asked if my wife was interested in trading her car in for a new one. Once my wife said no that was the end of it, but I'm just totally surprised at the tactics of the dealership to bring in customers.

Tricking people into thinking something happened to their car, which is in many cases the most expensive thing one owns and relies upon the most, is just low. Not only that, but it's not like this particular salesperson was running around putting these notes out herself considering she was able to answer her extension at worth within minutes of when the note was left. Who knows? Maybe the dealership is just sending people out with handfuls of these things targeting Chrysler vehicles in parking lots. Amazing."

When the Vampires come, we'll be ready

To promote the Vampire show "Trueblood" in Auckland, NZ, posters were put up made of a wood-composite. The trick? You could snap off your very own Vampire-killing stake. Or you could just use a bunch of them to build a small fence...

Lego my ad!

Bricks build things. Lego builds bricks. Ads build Lego. Lego is awesome.

Toyota "Greeting Card"

Dealership Toyota - Lovse wanted to wish a Happy New Year to their visitors in december. New year's card should be innovative, memorable and was supposed to reflect the holiday spirit. One greeting card - double usage. Card had a removable part/sticker with shown dimensions of break lights illustrated on the back for four most sought after Toyota models. Every step on the breaks created a New Year's greeting to all those driving behind.

Golden Holidays: Diving, Rock Climbing, Snowboarding

Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia