Ikea changed its overall font. After 50 years of Futura, they've gone over to the dark side and have begun using Verdana. The typography fanboys and girls are most upset.
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Showing posts with label Brands. Show all posts
Showing posts with label Brands. Show all posts
They went and did it.
Ikea changed its overall font. After 50 years of Futura, they've gone over to the dark side and have begun using Verdana. The typography fanboys and girls are most upset.
Adidas "Adithread"
In 2007 the Adidas sponsored All Blacks suffered the most unexpected defeat at the Rugby World Cup. The challenge was to reconnect a disillusioned fan base with the team and strengthen Adidas’ brand position in the process. To do this they needed an idea that would get fans closer to the All Blacks by registering their support in a new, innovative and disruptive way. The insight was that the strength of the fans relationship was in the enduring power and legacy of the All Black jersey. The promotion was an integrated campaign where the jersey itself became message and medium. An interactive promotion invited fans to sign a virtual jersey thread. In a world first they then used nanotechnology to imprint the names on to a real thread to be sewn into the captains jersey. Alongside this was a unique chance for babies born on a 2008 test match day to be gifted a special All Blacks jersey, capturing a new generation of fans. The campaign took on a life of its own generating blog stories around the world and over 25,000 google results. The New Zealand media ran the campaign as the lead story in the primetime news bulletins and it made the front section of the major metropolitan newspapers. The website generated traffic from over 150 countries. 68% of NZ babies born on test match dates claimed their special jersey. Interest in the All Blacks was restored with research showing 18% more fans expressing interest. Ultimately, almost 10,000 fans got to have their name nano-imprinted into a piece of All Black history. Never before had sports fans had such an interactive and tangible way in which to become a part of their favourite team. The promotion would literally stitch the fans into adidas product and All Black history, deepening the relationship between the fans, adidas product, and All Blacks team. Additionally, they were giving the new generation of fans a special memory and affinity for the adidas brand they would carry with them for the rest of their lives. Gold Cannes Lions Promo Winner.
Fiat 500C "Happy Drive"
Fiat 500 was launched yesterday in France with an unnusual test-drive: using Google Street View, it's possible to drive it around Paris, London, NY an other cities.
Check the site here:
Fiat 500C Test Drive
Nissan "Cinema Ceiling"
Nissan required a regional tool in order to increase the numbers of testdrives for its Nissan Micra C+C Convertible and by doing so increase the sales volume as well. In order to get the right feeling of driving a convertible they went to a place where their audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn't just shown on the cinema screen but un the cinema ceiling. By doing so they were certain to deliver the right message at the right moment: "convertible-feeling for everyone!" An increase in Nissan Micra C+C test drives by 19.2%
Action Medeor e.V. "Truck"
The goal was to develop a truck design that picks up the idea of the current campaign "Help in a package". The simulated three-dimensional graphic suggests that there is still room for your help. The truck drive 100.000 km (62.000 Miles) a year, most of it on highways. So the view of the simulated 3-D graphic is perfect for the situation. The truck is on the road since january 2009. Since then it had great exposure in national and local press.
Vodafone/Earth Hour "Fluorescent freecard"
Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.
Index Livingmall "Model Room Bags"
The Agust '08 catalogue for Index Livingmall, the furniture store, is introducing the index condo set. Instead of the typical catalogue, it's designed like a shopping bag. The different bag sizes represent the room spaces. With these "bags" the consumer can see the furniture and decor items fit in the condo space printed inside. The detachable items gives the consumer the experience of designing their own space. No doubt will these catalogue bags be the hottest items for Index.
Cadbury’s Creme Egg Twisted.
CMW unveils its new ‘Goo on the Loose’ campaign for the Creme Egg Twisted bar – the chaotic brother to the Cadbury Creme Egg. Activity begins with a direct mail ‘security strongbox’ sent to hardcore ‘Goo’ fans – who talk about the brand on social networking sites. The strongbox carries Twisted bars, however the recipient will spot an empty wrapper amongst the bars and a hole in the bottom where one has escaped. The recipient is then challenged to become an agent of the CIA (Cadbury’s Intelligence Agency) and track down the escaped bars. Online advertising of the Twisted bar creating mayhem will also direct potential agents to the site. Have a look: www.cremeeggtwisted.com
Volvo XC60"Ski Boots"
Volvo Norway sponsors Norway's premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.
Solo "Bib"
Alarming new statistics show that the line between man and ladyman has never been blurrier. Men are now spending more time shopping, going to day spas, talking about their feelings, and worst of all - even waxing their chests. And it's not just the average man on the street that's undergoing this evil transformation, even our favourite sporting heroes have fallen victim. But thanks to our friends at Solo, the real man thirst crusher, help is on the way. Now, every sports supporter can beat their chest in true man style with the Solo Man Bib. Designed exclusively for the Australian international Twenty/20 cricket series, the Solo Man Bib helped "mansform" supporters from all teams into pectoral pounding hirsute man beasts. As well as being the must-have accessory for all supporters. the Solo Man Bib was also the official uniform for the hordes of fans competing in the world's first Chest Test a unique sports event that put man against beast in the ultimate fight to the death (well, hiccups) in a Solo sculling competition.
Damnit - I was promised a flying car!
Where's my flying car? And my robot? Where in the hell is my robot?
Advertising using the future as a theme is always an interesting idea. But sometimes promises are made and not kept. Anyone can imagine the future. But the cold hard light of retrospection sometimes make the imaginings looks a little...well, dated. Look around, cars ain't flying and I'm typing this in, not my own personal robot.
Personally I'd rather take high tech and insert it into historical ads. Like Segway did. Well, they didn't, someone else did, but the idea seems to resonate more than some kind of speculative imagining of a possible future...
I was going to pick up the hatchback, but the sedan tasted better...
Move over scratch-n-sniff, the 21st century is going to be the dawn of lickable ink.
The mind fairly boggles.
Imagine having to focus group what flavour your brand is?
Oy vey.
Type Thursday
Here is a veritable cornucopia of type and font resources, courtesy of Lifehacker.com
It's a whole whack of some very excellent tools that will allow you to manage and better utilize your type library. It's got something for everyone and best of all, most of it is free.
Brand new brand news
Brands are just as important as what we use to advertise them. The whole content is key thing if you will...or is it the medium is the message? I can never keep those straight.
Anyway, here's a link to a branding news site, it's mainly for U.S. based brands but there's always some spillover into the Great White North and hey, branding knows no bounds...
A random sampling of cool transit wraps
Someone tell the TTC and GO Transit that wraps don't have to be boring. Here are some very cool and well executed transit wraps that will leave you wishing we did something like this in Toronto...
Quite possibly the most memorable business card on the planet
There's one thing print can do - it can go anywhere. From writing on the moon with lasers to manipulating jets of water to spell out text, and of course, skywriting. But nothing, nothing at all, compares to this - the most memorable business card ever...
And just for fun, here are some more novel and creative examples.
Did your logo cost as much as a latte?
That's bad, very, very bad. Here's why. Logo design is vital to a company, and a bad logo does as much damage as a crooked accountant or a customer service rep with Tourette's.
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