Bounty "Big spills"

What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".

Terminix "Roach"

All it takes is a small crack for a cockroach to enter your home.

BC Adventure Survival Training "Business Card"

The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

IKEA "Home furnishing liner"

Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. They hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents “From the place to sleep To home to enjoy”. TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers. Bronze Cannes Lions Outdoor Winner.

Adidas "Adithread"

In 2007 the Adidas sponsored All Blacks suffered the most unexpected defeat at the Rugby World Cup. The challenge was to reconnect a disillusioned fan base with the team and strengthen Adidas’ brand position in the process. To do this they needed an idea that would get fans closer to the All Blacks by registering their support in a new, innovative and disruptive way. The insight was that the strength of the fans relationship was in the enduring power and legacy of the All Black jersey. The promotion was an integrated campaign where the jersey itself became message and medium. An interactive promotion invited fans to sign a virtual jersey thread. In a world first they then used nanotechnology to imprint the names on to a real thread to be sewn into the captains jersey. Alongside this was a unique chance for babies born on a 2008 test match day to be gifted a special All Blacks jersey, capturing a new generation of fans. The campaign took on a life of its own generating blog stories around the world and over 25,000 google results. The New Zealand media ran the campaign as the lead story in the primetime news bulletins and it made the front section of the major metropolitan newspapers. The website generated traffic from over 150 countries. 68% of NZ babies born on test match dates claimed their special jersey. Interest in the All Blacks was restored with research showing 18% more fans expressing interest. Ultimately, almost 10,000 fans got to have their name nano-imprinted into a piece of All Black history. Never before had sports fans had such an interactive and tangible way in which to become a part of their favourite team. The promotion would literally stitch the fans into adidas product and All Black history, deepening the relationship between the fans, adidas product, and All Blacks team. Additionally, they were giving the new generation of fans a special memory and affinity for the adidas brand they would carry with them for the rest of their lives. Gold Cannes Lions Promo Winner.

Fiat 500C "Happy Drive"

Fiat 500 was launched yesterday in France with an unnusual test-drive: using Google Street View, it's possible to drive it around Paris, London, NY an other cities.

Check the site here:
Fiat 500C Test Drive

Sexy Clube "The Don't Get Caught Mirror"

Sexy Clube, one of Brazil's top adult entertainment websites, wanted customers to renew their annual subscription. They developed a rearview mirror that fits the computer monitors and delivered it to their customers at home. This solved a major issue in their lives: to get gaught when watching adult content. Sexy Clube's contact center received hundreds of emails with compliments and thankful messages. Besides that, many blogs mentioned this as an innovative way of reaching adult content consumers. The number of resubscribers raised 23% compared to the same month of the year before.

Grey "Lite"

Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website. The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam. To reflect the philosophy that good things can come in small packages, the service is launched with a website www.greylite.nl so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.

Nissan "Cinema Ceiling"

Nissan required a regional tool in order to increase the numbers of testdrives for its Nissan Micra C+C Convertible and by doing so increase the sales volume as well. In order to get the right feeling of driving a convertible they went to a place where their audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn't just shown on the cinema screen but un the cinema ceiling. By doing so they were certain to deliver the right message at the right moment: "convertible-feeling for everyone!" An increase in Nissan Micra C+C test drives by 19.2%

Victoria Bug Zoo.

The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

Neotel "The physical e-mail"

Using standard envelope direct mailing, they needed to interest a potential consumer base of 1,000 small to medium enterprises in a new and faster internet offering from Neotel. But how do you effectively sell new technology using good old standard postage? Instead of looking at flat mailing as a restrictive medium, they decided to take advantage of the medium's primary shortcoming - it takes days to reach its target audience. So that became the idea: Let's create an e-mail that takes days to arrive so as to illustrate just how slow their competitors are. Then sell Neotel as the faster solution.

Wordsworth Books "3D flyer"

Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client's store in the mall, they handed out flyers to consumers, wich were "torn out pages" from Wordsworth books, that when held up to the Macs' webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.

Save Our Seas "Warning"

100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed "backwards" so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.

Memac Ogilvy "Recession business cards"

With growing economic concerns and shrinking marketing budgets, they needed to tell clients and prospective clients that in spite of - indeed because of the recession, we are more relevant to them now. What they needed was a simple, cheap and effective way to do this. They created undersized business cards with appealing designs and thought provoking lines to drive potential clients to ogilvyonrecession.com; a website offering smart strategies to deal with downturn. The responses were overwhelming. Aside from being an engaging icebreaker with their desired audience - they had produced an insightful, relevant and targeted campaign, by saving rather than spending.

Nokia "Files everywhere"

They developed a very unique and simple ambient concept to target young students in and around Sydney university campuses to increase awareness of Ovi as Nokia’s service platform which allows you to access your files anytime, anywhere.

Tüm Abbruch demolition company "Push Puppet"

The task was to create a direct mailing for the demolition company Tüm Abbruch to drive awareness and generate new business contacts. They created a "push puppet" building that dramatized Tüm Abbruch's core business in a very immediate, playful and memorable way. Due to long planning times in this sector they had to find an approach that "cut through" and guaranteed high recall rates. The results were outstanding. Overall 13,5% of the recipients responded via mail or direct phone calls. Most of them wanted an additional piece for their colleagues. New business targets were fully met.

Salvation Army "This Campaign Cost Nothing"

A pro-bono campaign that launched May 11 for the Salvation Army of Northern New England to create awareness of the organization's services. The entire campaign was done for free, creative was donated by VIA, and all media space was donated by local businesses. The campaign uses guerrilla media uniquely tailored to each business. It is also supported by print, online and T.V.

Vodafone/Earth Hour "Fluorescent freecard"

Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.

Vaude Outdoor Equipment "Extreme conditions"

Vaude. Equipment for extreme conditions.

Index Livingmall "Model Room Bags"

The Agust '08 catalogue for Index Livingmall, the furniture store, is introducing the index condo set. Instead of the typical catalogue, it's designed like a shopping bag. The different bag sizes represent the room spaces. With these "bags" the consumer can see the furniture and decor items fit in the condo space printed inside. The detachable items gives the consumer the experience of designing their own space. No doubt will these catalogue bags be the hottest items for Index.