HP announces partnerships with MySpace, MTV

HP executives focused on how the company will capitalize on what they called the transformation of print from analog to digital, and announced key partnerships with brands such as MTV, MySpace and others to help achieve HP's goals, at the company's annual Imaging & Printing Conference in San Diego.

To help grow its retail business, the company also announced the November launch of a new Web-based program, which will offer small and midsize business owners affordable marketing services, such as stationery and Web sites.

Approximately 53 trillion pages will be printed in 2010, 10% of which will be digital, according to HP. The company outlined a series of initiatives and new products to help it build market share and accelerate growth with consumers, small and midsize businesses, print service providers and enterprise partners. All were an extension of HP's Print 2.0 strategy, which was introduced at last year's imaging and printing conference.

The market is dominated by analog, but there are opportunities for digital print in commercial print, signage, publishing and packaging. This week, HP announced a new business development program to help print service providers make the transformation from analog to digital.