If you don't write about it, no one will know about it.

U.S. chain Target recently released a new and innovative gift card. I'm unsure as to how practical it will be and how much use the special feature will have, but it's an interesting idea nonetheless.

Unfortunately, when you go to the Target web site and attempt to learn more, you can't. No specs, no details, no information. It's being treated as just another gift card.

Copy, print, text, whatever you want to call it, is needed, online and off. You can drive all the people you want to the site, but if they can't get the information they want and need, then it's wasted energy, wasted budget and wasted time.

This link will take you to the page, see for yourself...