Social embarassment - the new way to advertise

You decide, hey, it's a nice day, perhaps I'll go out. So you do, and you think, hey, maybe I'll hop on the bus and run some errands, so you sit down on the bench at the bus stop to wait. But why is everyone pointing at you and laughing? You're wearing pants, you don't have a waffle tangled up in your hair...oh wait, it's the bus shelter ad, it's displaying your weight, the bench is a scale...how clever.

You then decide that someone is going to suffer for this, you don't know who or when, but someone shall suffer...