Smoke'em if you got'em

Smoking kills. It's a fact. But how do you get through to people when they're completely jaded? Why you put a life-size pair of lungs on the street. Sure you say, been there, done that. But did you put a cigarette lighter in it? These folks did. It was for an anti smoking campaign in India. Instead of a lot of copy about how bad smoking is, they went right for the jugular (so to speak) and put an arresting visual in a very unexpected place.