For Pepsi, a million bucks doesn't buy much, but costs a lot more.

Pepsi has decided to go for a new look. Again. After spending upwards of $1,000,000 to come up with a 'new' look and feel, they've announced a winner. Meet the new boss, same as the old boss I think that line goes...

http://adage.com/article?article_id=132016

http://gawker.com/5070093/pepsis--new-logo-a-bargain-at-several-hundred-million-dollars