Two ways to get the message out...

Pay off the public or dazzle the high-flyers. Which would you rather pitch?

Exhibit 1: A billboard covered in money promoting your clients new entry-level hatchback.
Problem: You have to keep replenishing the money every hour or so...

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Exhibit 2: Air travel is not known for the cuisine. When people land, they're usually hungry. How about a pizza?
Problem: Delivery at 30,000 feet is fraught with risks and how do you keep the delivery guarantee?

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