The One Club "New York State of Mind"

To promote the 2008 One Club New York State of Mind Exhibition (a show featuring the best advertising work from NY based agencies). They created a campaign centered around something quintessentially New York: street-side bootleg DVD vendors. They designed a poster and a series of 15 DVDs to be given away at the show premiere; each DVD being an agency "best of" reel masked with its own unique cover to mimic a bootleg movie DVD.