Finger lickin' good infrastructure

KFC wants to take the burden of road repairs away from the consumer. Ain't that nice of them? They also want to advertise. So they're going to "re-fresh" the roads that need to be resurfaced...

I just don't know what to think about this. It's like the 'adopt a highway' gone wrong. At what point does a company's altruism and its desire for promotion go too far? Sponsored daycare? Free funerals?