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A marketing stunt for HSBC Bank in Australia wasn't only cute but also gave people more information about the various banking services. They basically printed 5 original Origami instructions on the back of ATM receipts, something their customers may keep and talk about to their friends.
1 comment:
this shows that the "interactive" label is not the sole property of digital media. while the phrase "the medium is the message" speaks to a general truth, the IDEA is still paramount. great idea, great execution, and a refreshing non-digital example of viral marketing.
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